Mind you, I'm not just talking about great leaders of history. I'm also talking about all leaders everywhere no matter what their function or rank. After all, leaders speak 15 to 20 times a day: everything from formal speeches to informal chats. When those interactions are leadership talks, not just speeches or presentations, effectiveness of those leaders is dramatically increased.

That's where business leaders communicate for best results. You can order people to go from point A to point B. But best way to get great results is to have people want to go from A to B. Instilling "want to" in others, motivating them ... isn't that what great leadership is all about?

Don't get me wrong. The Leadership Talk is not some kind of "feel-good" way of relating. It took me 20 years to figure out how to give Leadership Talks and write two books about it. There are specific processes one must manifest in order to give Leadership Talks. Usually it takes me two full days to teach people how to do it. Once they learn it, they can use it throughout rest of their careers. The Leadership Talk is relatively easy to learn and it takes years to master. The point is that through it, you can take specific, concrete steps to motivate people to take action that gets great results. For instance, before leaders can develop and deliver a Leadership Talk, they must first answer "yes" to three simple questions: "Do you know what audience needs? Can you transfer your deep believe to others so they believe as strongly as you do about challenges you face? And can you have that audience take ardent action that gets results?" If leaders "no" to any one of those questions, he/she can't give a Leadership Talk.

160 years ago dots and dashes that chattered down wires from Baltimore to Washington spelled out that Whigs had nominated Henry Clay to run for presidency.

Back then, Thoreau might have said nothing important was communicated; but today if you want to lead for great results, take Thoreau to heart. Communicate what truly IS important. Don't give presentations and speeches. Give Leadership Talks. Forge those deep, human, emotional connections with your audiences. Get them motivated to take ardent action for great results.

2005 © The Filson Leadership Group, Inc. All rights reserved.

Enforcement Practice On July, 1, 2002 new Administrative Violations Code (AVC) of Russian Federation came into effect which stipulates administrative responsibility for copyright infringement and illegal use of trade marks. The procedural part of Code states that customs bodies have right to file reports of above-stated intellectual property rights infringements discovered during customs control. The reports, filed by customs bodies serve as a legal ground for court judgments imposing administrative penalties and fines and/or confiscation of imported goods that violate copyright or other intellectual property rights or trade marks. The state bodies conducted analysis of trade mark protection enforcement practice. The conducted study resulted in development of guidelines and recommendations for customs bodies on revealing and punishing offences connected to illegal use of trade marks. Those guidelines define actions and serve as legal ground for customs bodies actions and are based on concrete examples.

Customs bodies of foreign states control from several thousand up to several tens of thousand of trade marks. The customs bodies of Russia, according to information of legal rights owners, control about 450 trade marks which are filed with intellectual property register of State Customs Committee of Russia.

The next step is to develop methodical recommendations concerning owner’s legal and adjoining rights. The analysis of court judgments shows that there is an urgent need to review current judicial practice and submit it for consideration to Supreme Arbitration Court of Russian Federation. It is necessary to note, that first enforcement practice results have shown necessity to update administrative violations legislation. In particular, it is required to add to Code regulations on conducting investigations with purpose of their qualitative pre-trial study and add legal permission to conduct necessary examinations. It would be expedient to increase impeachment timeframe, as law breakers, in some cases, delay proceedings by every possible means, and go unpunished because of impossibility to impeach them just two months after date of offence.

The "Greys" Consolidate A tendency disturbing enough surfaced recently and is connected to "grey" importers joining efforts to counteract measures adopted by State Customs Committee of Russia and by customs bodies. The given counteraction is carried out as in legal field (disputing in due order requirements of normative legal acts, appealing actions of customs bodies and their officials), as with use of financial and administrative resources.

The New Code – The New Opportunities Starting January, 1, 2004, when a shipment of products is suspected to be counterfeit, customs bodies are given right to detain goods or delay release of goods containing objects of intellectual property for up to 20 days, and to inform legal owner as well as a number of other rights. The turn-over of counterfeit goods will considerably decline in case of intellectual property legislation control at all stages of foreign economic transaction, starting with signing of contract and followed by customs registration.

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