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In
midst of an economic lull, of a slump in sales, of a profit crunch, we become very focused. The challenge is clear. Revenues growth and profit margins must be restored. There is clarity of purpose.
But in
frenzy of single-mindedness, as all other goals become secondary, are you missing opportunities? Are you missing
signs of an economic Spring? You must not.
This economic slowdown will pass. And so far, it is barely a slowdown. It is more like a runner taking a welcome rest between sprints. When it has passed, what will be
state of your customer relationships? When optimism is restored, will devastatingly costly employee turnover increase? How about
vendor relationships you have worked so hard to develop. Will your extraordinary efforts that went into creating them be negated by short-term decisions during this time of uncertainty?
Yes, there is a clarity of purpose in a time of economic uncertainty. It may not be
time for new initiatives. But lapsing into a survival mentality, while perhaps successful at restoring revenues and profitability, comes at a potentially enormous cost.
Don't miss
signs for a economic Spring. Don't miss
inexpensive opportunities to bolster a client relationship or exploit a passing opportunity because your laser-like focus on improving profitability and revenues has cost you your peripheral vision. Be
one who sees
emerging Spring wildflowers first. Stay open
possibilities there to be noticed and developed. It will be a richer experience, more than just financially. You'll be taking a risk, but all great accomplishments require it.

Jim McCormick brings his motivational messages to business and association audiences nationally. He draws on his experiences as a World Record and North Pole skydiver and former Chief Operating Officer of an international design firm to help people take the critical risks that lead to improved personal and organizational performance. More information is available at http://www.takerisks.com.