Continued from page 1
Next, I visit one of
6 sites listed as a resource in Anywhere, USA. I find
local address, and it has
same zip code as
pizza site I was just at. Now I know how these two sites are related to each other.
Taking into account
fact that this local pizza shop has also linked to
major pizza chains, as
spider, I am lead to believe that this shop has relevancy to
zip code of Anywhere, USA.
So, as
spider returns
information to
database to be processed in
algorithm, it has pre-sorted some search results based on
links your site points to.
Another benefit of outbound linking is Geo Targeting, or Local search. There is a lot of speculation that local search is
next big trend in Search Marketing. While only time will tell, it won't hurt to have your physical address listed on your website for those who will be embracing local search.
As an experiment, I created a site with a very unique url (to avoid
possibility of people finding it by accident), and I made it only 1 page long. The only thing
page consisted of were 80+ outbound links to relevant sites in
SEO industry, tools, forums and some tutorials. When
PageRank was first updated for
site, it came out of
box with a PR of 3. It has since fallen to a PR of 2 (now that I’ve pointed a few sites to it!).
The whole point of this experiment was to see how outbound links affect your own rankings of your site. I was able to generate a PR of 2 based entirely on linking to authority sites in
SEO industry. So, take
time to link to some relevant sites,
big names (if any), and enjoy
power of
easy, outbound link.
-To your online success!
Paul Bliss

Paul Bliss is a leading authority in the emerging field of search engine optimization. Paul has more than four years experience in the field and has produced some truly amazing results. Email Paul at pbliss@seoforgoogle.com or visit his site at: http://www.seoforgoogle.com