6. A Magnetic "P.S."

Most prospects glance at beginning of your web page or sales letter then jump to end before reading anything in between. Take advantage of this and put something at end of your message to stimulate their interest. Create it like a second headline - but in form of a "P.S."

For example, emphasize your offer, highlight a deadline or dramatize a significant benefit. An effective P.S. reinforces attention you captured with your headline. Together they motivate prospects to read your entire message.

7. A Compelling Reason To Buy Now

People tend to procrastinate after they decide to buy something. As time passes, other things distract them and they forget about you.

You can avoid losing many of these sales by rewarding customers for taking immediate action and penalizing them if they do not. Give them a compelling reason to accept your offer within a short time - or forfeit benefit of it. For example, offer a special discount price or a special bonus for ordering before a specific deadline.

Make sure your sales messages always include all 7 of these key features. They create most favorable conditions for getting a sale.

Bob Leduc is a Sales Consultant with 30 years experience in building successful businesses. He just released a totally New Edition of his best selling manual, How To Build Your Small Business Fast With Simple Postcards, and several other publications to help small businesses grow and prosper. Email: BobLeduc@aol.com Subject: "Postcards" Phone: 702-658-1707 after 10 AM Pacific Time/Las Vegas, NV

To clothing store, I suggested marketing strategies besides advertising for cloning its best customers. Since many store regulars were involved with charitable organizations, store could let buyers know, through a postcard to its mailing list or a flyer slipped in with purchases, that it might produce a fashion show to benefit their favorite charity. Most likely, customers' dearest non-profit organization appealed to others who would also be attracted to boutique's distinctive style of clothing.

Since many patrons had creative hobbies, like painting, music, weaving or writing, it made sense to appeal to others who spent spare time on arts. I suggested selecting a different customer's creative work to feature in store every month. I envisioned a display of one woman's pottery or poetry, with a color photo of her wearing store's clothing. Surely woman in spotlight would bring in friends like herself and patrons would urge their creative women friends to apply for honor.

Scientists say human cloning isn't quite on horizon, but in marketing cloning techniques like these already produce new customers!