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Once you know how you want to position your company in marketplace and you have updated all of your materials, only thing left to do is present yourself to people who want what you have to sell. This may be a very different group of people than ones you've spent last year with. Many of us cut our marketing teeth at local chamber of commerce, but they can be full of small, one-person businesses that may not have need for services you want to provide.
The best thing to do is to identify what types of companies are going to be attracted to what you are providing. Are they of a certain size, a certain geographic location, a certain industry? Once you've identified parameters, it's time to determine how you are going to reach them. What associations do they belong to? Can you write articles for that association's newsletter? What networking groups do they attend? Can you join? Do they usually find their vendors from advertisements, referrals, or direct mail? Who else already provides services to them that could potentially provide you an opening into companies in exchange for a finder's fee or reciprocity (these are called Centers of Influence)? Develop contacts with marketing companies who could potentially bring you in as a subcontractor for their clients' marketing campaigns. Although, they will generally take a cut or mark up your services, perhaps, you'd enjoy focusing on building these relationships so in future you could focus just on graphic design aspect of your business, not client-building part.
This may seem like you are starting from ground zero as you pull away from those groups that you've been networking with during past year and begin again as a new member in new groups, but soon you will be reaping rewards of a thriving business working with people you like and doing what you want to do. What could be better?
Once you've established yourself in these new communities, you can't continue to spend half of your week trolling for new clients or you'll cap your income in relatively short order. Your next line of attack should be meeting some Centers of Influence. Read more about how to do this at: http://www.askthebizcoach.com/ezines/061802gettingclients.htm
Download a free copy of *50 Ways to Win New Clients* at: http://www.askthebizcoach.com/freebies.htm
Kimberly Stevens is a Business Coach who works with entrepreneurs to create profitable & results-oriented businesses. She developed the FastTrack MBO (Mastering Business Ownership) Program as a series of ebooks and teleseminars to help business owners slash their learning curve in half while doubling their rate of success. Experience the MBO Program for free by visiting http://www.askthebizcoach.com/fasttrackmbo.htm