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The next rule of good classified copywriting has to do with arousal of reader's desire to get in on your offer. In a great many instances, this rule is by-passed, and it appears, this is real reason that an ad doesn't pull according to expectations of advertiser.
Think about it - you've got your reader's attention; you've told him/her it's easy and simple; and you're about to ask reader to do something. Unless you take time to further "want your offer," your ad is going to only half turn reader on. Your reader will compare your ad with others that have grabbed his/her attention and finally decide upon one that has generated most interest.
What is being said is that here is place for you to insert that magic word "guaranteed" or some other such word or phrase. So now, we've got an ad that reads: MAKE MONEY! Easy & Simple...We show you how! Guaranteed!
Now reader is turned on, and in his/her mind, he/she can't lose. You're ready to ask for reader's money. This is "demand for action" part of your ad. This is part where you want to use such words as: Limited offer..Act now! - Write today! - Introductory Price..Buy Now!
Putting it all together, then your ad might read something like this:
MAKE MONEY WITH POWERFUL ADS! With our Easy & Simple Solution, you can learn how to write Winning Classified Ads...Guaranteed! Introductory Price of only $00.00! Go to http://www.website.com
These are ingredients of any good classified ad - Attention- Interest - Desire - Action... With these four ingredients skillfully integrated into your ad, your profits will increase accordingly. --------------------------------------- Create Money Pulling Ads Like Magic! The Classified Ads Promotion Ebook contains all of resources and techniques you need to write Money Pulling Ads! Complete Resell Rights. Go to: http://www.classified-promotion.com
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Create Classified Ads That Will Make You Money! Classified ads can bring in Huge Profits -- but only if you know the PROVEN PRINCIPLES for attracting customers. Get the resources and tools you need to write Money Pulling Ads. Complete Resell Rights! http://www.classified-promotion.com