Of particular interest is Chapter 3, “Proposals,” in which Stewart reviews case histories of how he developed and sold his stories to his editors.

Among his major points:

Timeliness: “Good stories can encompass a much broader time horizon than most writers recognize. But readers and editors still want to know why they should want to read something now.”

Exclusivity: “If you can deliver something of interest that no one else can, editors, and ultimately readers, will salivate in anticipation.”

Universality: “Good stories touch on themes of human nature that may be far from their immediate subject matter. The likelihood that a story will have that kind of appeal should be made explicit.”

Flacks rarely want to take time and put forth effort to understand craft of news reporter. But PR Rainmakers know that key to media access is to learn how to think like reporter.

“Follow Story” will help you reach that level of understanding.

To learn more about this book, and for other opinions, visit: http://www.prrainmaker.com/follow.html.

Copyright 2003 by W.O. Cawley Jr.

That's where an 18 year old kid named Joe Kumar enters picture!

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Within minutes you can be reading how Internet's best 'Master Marketers' answered Joe's question. The free sampling from this book alone is worth your time. Click link to get it now: http://www.bizwaremagic.com/joekumar.htm

And oh, yes - van Gogh stays! To heck with load times; I'll put other fast loading anorexic pages elsewhere on my web site.

Van Gogh deserves center stage.

It's a matter of learning.

He's my constant reminder - if you want to succeed online - copy Masters.

Copyright © Titus Hoskins 2003 --------------------------------------------------------------- Titus Hoskins is a Professionally Trained Artist and Teacher. Find other helpful marketing material at his website BizWareMagic.com To Learn how to build your OWN OPT-IN LIST quickly - starting now. mailto:subscribe@bizwaremagic.com This article is FREE to use as long as this tag-box is included. ---------------------------------------------------------------