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The keywords are listed in descending order, according to number of requests per month - and not according to amount of competition. Therefore, your goal here is to first choose least popular keywords, and then select those with greatest amount of competition.
LESSON TO BE LEARNED: The less competition you have, greater your chance of achieving a top ten position. There is a good chance that 99.9% of people you are competing with don't even know what META tags are, so if there is very little competition, then success is at hand.
An explanation of META tags and other search engine basics can be found at http://www.mrfire.com/cgi-bin/a .cgi?searchengines
## STEP THREE - KEI Analysis? Go As Low As You Can Go!
Once you have placed a good amount of keywords in your basket, go onto final step: KEI (Keyword Effectiveness Index) Analysis. For now, all you need to know is that a keyword's KEI is based on a simple competition versus popularity ratio.
* For a detailed explanation of this, go to http://www.wordtracker.com/help/keihelp.html.
When choosing poor keywords, you should always shoot for a KEI of 0-30. Anything above that might give you a shot at a decent search engine ranking, and since your main goal here is to choose worst keywords possible, you'll definitely want to stay within these boundaries.
LESSON TO BE LEARNED: Don't settle for a KEI of less than 100. Typically, I will not even attempt optimizing a keyword that has a KEI of less than 200, simply because I know it will save a lot of time if best keyword is chosen right off bat.
I've made mistake of choosing wrong keywords to focus on more than once. The result was an enormous amount of wasted time and energy, and was overall an extremely frustrating experience.
Until I discovered there was a service that could actually count number of requests and competition for each keyword, I was playing Pin The Tail On The SEO Donkey. Don't make same mistake that I, and thousands of others have made over years.
Do research before optimizing your page for search engines, and you will reap great rewards.
Charles Lewis is editor of "The Creative Marketer", a weekly newsletter dedicated to delivering proven online marketing techniques. To sign up and receive a free copy of his $39 Internet marketing strategy guide, click on the following URL: http://www.coe-d.com/creative.html