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The Click Fraud Problem

Written by Christos Varsamis

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This is a huge problem. There is no "pay per click" Company denying that click fraud exists. Web analytics companies estimate thatrepparttar 50% of all click activity is fraudulent.

This means that your pay per click marketing activities are half effective as they could be because of click fraud.

Overture spokeswoman Jennifer Stephens refutes that in estimate,repparttar 148963 numbers likely represent acts of fraud that are ultimately caught. She added that Overture filters most fraudulent clicks withrepparttar 148964 best antifraud system inrepparttar 148965 industry, which combines technology and human analysis.

Most advertisers are aware ofrepparttar 148966 click-fraud issue but have not delved into it because ofrepparttar 148967 technical complexities involved. Others are concerned that they could jeopardize their relationships withrepparttar 148968 powerful search networks if they complain too loudly.

One ofrepparttar 148969 best ways to eliminate click fraud is using anti click fraud services such as ppctrax. They provide services likerepparttar 148970 below:

IP address capture. IP address geographic Location. User Agent (browser, bot etc.) See exactly what keywords are generating your clicks Date and Time stamp System detects sudden click spikes from one or more IP addresses Real-time email alerts at 80% and 100% of your account's transaction utilization IP address history - alert you to prior offenders

Another similar service is "who is clicking who". Other way isrepparttar 148971 click fraud capture software like Click Auditor.

Christos Varsamis is an internet marketing consultant and the creator and publisher of

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