Get Free Publicity by Pushing the Media's "Hot Buttons"

Written by George McKenzie


Continued from page 1

'A lot of them now wish they hadn't,' according to business expert James Wilson.

'While many internet advertising initiatives never delivered on expectations,' Wilson adds, 'the old tried-and-true newspaper ad still seems to provide a good return on investment.'

'But,' he continues, 'You've got to make surerepparttar ad is well written. Advertising budgets have become so stretched, you can't afford sloppy copy that doesn't getrepparttar 104903 results you need.' (end of revised release)

Nowrepparttar 104904 copy is hitting a news 'hot button.'

'Hot buttons' are certain universal themes, story lines, hooks, tie-ins and angles that make something 'newsworthy.'

There are dozens of them. Controversy, record-breakers, milestones, celebrities, human interest stories, scandal, conspiracy, government malfeasance, etc.

I callrepparttar 104905 hot button in this particular case 'myth- busting.'

Myth-busting occurs when evidence surfaces disputing conventional wisdom or accepted patterns of thought.

What'srepparttar 104906 myth in this case?

The idea thatrepparttar 104907 internet is going to make newspaper ads obsolete.

The report James wrote 'busts' that myth.

Editors, reporters, and producers love to bust myths. It's a big hot button.

So when you're composing a release, remember--you have to find a way to connect your release to a hot button.

Without it...your press release will never 'makerepparttar 104908 news.'

Instead, it will become 'history.'



During his 31 year broadcasting career, George's TV Reports have appeared on ABC, NBC, CBS, ESPN George offers a free 7-day mini course to anyone who subscribes to his free weekly ezine, Register at http://www.publicitygoldmine.com/ea


Astronomical Profits By Learning To Use Your Own Business Data

Written by Syd Stewart


Continued from page 1

You might say—it is too difficult because ofrepparttar variation inrepparttar 104902 data. My graphs would likerepparttar 104903 Himalayas mountain range –all peaks and troughs.

Use moving averages to smooth out week-by-week or month-by-month variations. What’s a moving average you might ask? Work out an average value from your first four weekly figures in your time series of figures i.e. four weeks in a month so add uprepparttar 104904 all four values and divide by four, plot this value. Then move one point along and calculaterepparttar 104905 average forrepparttar 104906 next four figures, and plotrepparttar 104907 result. Continue to work out these moving averages forrepparttar 104908 rest of your data. A spreadsheet can do this in milliseconds.

Remember cause and effect—look to see if rises and falls in your sales lead figures have corresponding rises and falls several weeks or months later depending onrepparttar 104909 length of your sales cycle.

These graphs can be used proactively to see if campaigns and other developments are havingrepparttar 104910 desired effect.

It’s simple. Just do it. You will be amazed. Start now—look at my web site http://sydstewart.com

Syd Stewart has been an owner and manager for over 30 years. He is an expert in the use of data to guage business performance. Visit his site to find out more http://sydstewart.com.com


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