4. Model your Web pages After a Successful Coach's Pages.

For instance, her pages made 30X original sales in just seven months. Why? Because her headline with these results seduced her Web visitor to go to sales message about eBook she was selling.

The original first month's profits--$75. At end of seven months, they added up to $2250. Amazing to some to grasp, but totally possible for others. And, those numbers kept climbing next year to over $3000 a month. What did she do to get those results?

5. Visit other Web sites and observe.

Your site shouldn't just be a virtual brochure with your qualifications and offerings. Your home page should have only "Passion Headlines" that pull sales, one outstanding testimonial, and a few questions from your reader's point of view that leads them via a link to your service information and bio.

Put just a few words about you on home page. People don't care about you; they want solutions for their challenges.

6. Realize power of written word: 4 Writing Exercises

If your Web site has been up more than a few months, and you haven't gotten any business, consider reconstructing it so it pulls sales. Here are four writing exercises your must do before you hire anyone.

1. Know your specific audience, their needs and desires. This profile needs to include their problems, interests, values and how they like to receive a service.

2. Use a worksheet to preplan your Web site. You must include your purpose. Do you want to make money, gain credibility, share your unique message?

3. List at least 10 benefits your service provides. Discover five best benefits. Too many coaches and speakers don't know how to talk sales language for their services. They mistake features for benefits. Features don't sell, benefits do.

4. List 10 features too. These are features:

-you offer phone sessions for convenience of client -you email back up support and information to help solve a particular problem - you take quick phone questions in between coaching sessions -you give a specific strategy session to accomplish a client's goal

5. Connect your five best benefits with your best features and how you will accomplish benefits. Includes: 5 Tips to, 7 Steps to, 9 Ways to.

Create a variety of headlines that have marketing pizzazz. They can be in form of a question, a command, a shocking statement, but they are all full of specific benefits. "Quadruple your Online Income" is not enough. You must show how much time that takes.

Create a picture of outcomes your client will see, hear and feel. You must touch your potential client's soft spot--that nerve center that says Yes, I want that!

So, tap into your creative side, either with a friend, associate, or a coach who knows this uncharted territory-- language of sales.

6. Give a brief background of problem or situation you will solve. One of my book coaching clients wrote a book, "The Cure for Multiple Sclerosis." She shares that over 2 million people worldwide with Multiple Sclerosis are diagnosed incurable, that doctors are pressured to use pharmaceuticals, and that health industry is not about getting people well, but about making money.

7. Share problems that result. In "The Cure for Multiple Sclerosis," problem is that most people rely on western medicine which does not have answers. Big money is not spent on alternative or complementary ways to prevent and cure chronic diseases, so people with problems get drugs that deplete immune system.

8. Give solution. Your book offers solutions to problems. So must your article. Show your readers how to get excellent health, how they can write a book, make more money, or have better relationships.

9. Show them where to get solution and how. The article, "How to Listen at Work," needs to suggest where to go or what to do next. You may name a quality book to read (maybe your book!). Mention a seminar or training, or recommend a coach. You may even mention a web site address or 800 number.

10. Place your article on as many high traffic Internet sites and Opt-in Ezines as you can. Just as feature articles in newspapers are seven times as powerful as advertising, so is your article.

People are looking for free information Online. That's major reason they surf!

So, now that you know how to write a short article, put it to work for you to promote your book.