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4. Model your Web pages After a Successful Coach's Pages.
For instance, her pages made 30X original sales in just seven months. Why? Because her headline with these results seduced her Web visitor to go to sales message about eBook she was selling.
The original first month's profits--$75. At end of seven months, they added up to $2250. Amazing to some to grasp, but totally possible for others. And, those numbers kept climbing next year to over $3000 a month. What did she do to get those results?
5. Visit other Web sites and observe.
Your site shouldn't just be a virtual brochure with your qualifications and offerings. Your home page should have only "Passion Headlines" that pull sales, one outstanding testimonial, and a few questions from your reader's point of view that leads them via a link to your service information and bio.
Put just a few words about you on home page. People don't care about you; they want solutions for their challenges.
6. Realize power of written word: 4 Writing Exercises
If your Web site has been up more than a few months, and you haven't gotten any business, consider reconstructing it so it pulls sales. Here are four writing exercises your must do before you hire anyone.
1. Know your specific audience, their needs and desires. This profile needs to include their problems, interests, values and how they like to receive a service.
2. Use a worksheet to preplan your Web site. You must include your purpose. Do you want to make money, gain credibility, share your unique message?
3. List at least 10 benefits your service provides. Discover five best benefits. Too many coaches and speakers don't know how to talk sales language for their services. They mistake features for benefits. Features don't sell, benefits do.
4. List 10 features too. These are features:
-you offer phone sessions for convenience of client -you email back up support and information to help solve a particular problem - you take quick phone questions in between coaching sessions -you give a specific strategy session to accomplish a client's goal
5. Connect your five best benefits with your best features and how you will accomplish benefits. Includes: 5 Tips to, 7 Steps to, 9 Ways to.
Create a variety of headlines that have marketing pizzazz. They can be in form of a question, a command, a shocking statement, but they are all full of specific benefits. "Quadruple your Online Income" is not enough. You must show how much time that takes.
Create a picture of outcomes your client will see, hear and feel. You must touch your potential client's soft spot--that nerve center that says Yes, I want that!
So, tap into your creative side, either with a friend, associate, or a coach who knows this uncharted territory-- language of sales.
Judy Cullins: author, publisher, book coach Helps professionals manifest their book and web dreams eBook: _Ten Non-techie Ways to Market Your Book Online_ http://www.bookcoaching.com/products.shtml Send an email to mailto:Subscribe@bookcoaching.com The Book Coach Says... includes 2 free eReports mailto:Judy@bookcoaching.com Ph. 619/466/0622