Get Better Search Engine Rankings with RSS

Written by Satyajeet Hattangadi


Continued from page 1

3. RSS Feeds Result in More Frequent Spidering

One thing I never anticipated would happen as a result of adding an RSS feed to my site was thatrepparttar Googlebot visited my site almost daily. Torepparttar 127938 Googlebot, my page that hadrepparttar 127939 RSS feed incorporated into it was as good as a page that was being updated daily, and in its judgement, was a page that was worth visiting daily.

What this means to you, is that you will have your site being indexed more frequently byrepparttar 127940 Googlebot and so any new pages that you add to your site will be picked up much faster than your competitors.

How does this benefit you as a marketer?

Well, for example, let's says a top Internet Marketer comes out with a new product that you review and write up a little article on, and that your competitors dorepparttar 127941 same.

Google generally tends to index pages atrepparttar 127942 start ofrepparttar 127943 month and if you miss that update, you will probably need to wait tillrepparttar 127944 next month to even see your entry in.

But, since your site has RSS feeds, it now gets indexed more frequently. Sorepparttar 127945 chances of getting your page indexed quickly are much higher.

This gives you an advantage overrepparttar 127946 competition, as your review will show up sooner inrepparttar 127947 search results than theirs.

Imagine what an entire month's advantage could do to your affiliate sales!

Why Javascript Feeds Are Not Effective

Some sites offer javascript code that generates content sourced from RSS feeds for your site.

These are of absolutely no value in terms of search engine rankings, asrepparttar 127948 googlebot cannot read javascript andrepparttar 127949 content is not interpreted as part of your page.

What you need is code that parsesrepparttar 127950 RSS feed and rendersrepparttar 127951 feed as html content that's part of your page.

This is achieved using server side scripting languages like PHP or ASP.

A good free ASP script is available from Kattanweb http://www.kattanweb.com/webdev/projects/index.asp?ID=7

An equally good PHP script is CARP http://www.geckotribe.com/rss/carp/

So in conclusion, besides optimizing on page and off page factors, adding RSS feeds to your pages should be an important part of your strategy to boost your search engine rankings.

Satyajeet Hattangadi is the CEO of Novasoft Inc, a software solutions provider, that specializes in affordable customized software solutions. http://www.novasoft-inc.com Get the Free Email Course "RSS Riches" and learn how to use RSS to get high search engine rankings and monetize your website at http://www.trafficturbocharger.com


Importance of Meta Tags Optimization

Written by Buniei R. Ahn


Continued from page 1

The users in-turn click on this hyperlink to go to your website from Search Engine Results Page (SERP). Therefore,repparttar significance ofrepparttar 127937 Title Tag is evident as all search engines userepparttar 127938 Title Tag to gather information about your site.

The Meta Description Tag

The Meta Description Tag is an HTML code that allows you to give a short and concise summary of your web page content. The words placed in this Meta Tag, are often used inrepparttar 127939 SERP, just belowrepparttar 127940 Title Tag as a brief description of your page. Inrepparttar 127941 Search Engine Results Pages, after readingrepparttar 127942 Title ofrepparttar 127943 page, a user goes throughrepparttar 127944 description ofrepparttar 127945 page and decides whether she wants to go to your site or not. It is therefore important that your Meta Description Tag is nicely composed describing your page offering while enticingrepparttar 127946 user to click on your listing.

The Meta Keywords Tag

Most search engines do not readrepparttar 127947 Meta Keywords Tag anymore. It is okay to ignorerepparttar 127948 Meta Keywords Tags. However, if you feel more comfortable using it, you can have about 15 important non-repetitive keywords in this Tag, separated by commas.

Meta Robots Tag

The Meta Robots Tag gives yourepparttar 127949 ability to specify whether search engines should index that page or followrepparttar 127950 links appearing on that page. However, there is no need for using Meta Robots tag if one is already using detailed robots.txt file to block any specific indexing.

The various commands used under Meta Robots Tag are: Index: allowsrepparttar 127951 spider to index that page.

Noindex: instructsrepparttar 127952 spider not to indexrepparttar 127953 page.

Follow: instructsrepparttar 127954 spider to followrepparttar 127955 links from that page and index them.

Nofollow: instructsrepparttar 127956 spider not to follow links from that page for indexing.

Note: Use only one ofrepparttar 127957 above given commands.

If you have not specified any Meta Robots Tag on a page, by default, repparttar 127958 spiders understand thatrepparttar 127959 page and allrepparttar 127960 links appearing on that page are open for indexing. Therefore, it makes more sense to use this Meta Tag in case you donít want certain parts of your web page indexed.

Finding Your Home Business Niche Copyright © Buniei Ahn, The Home Biz Guy http://www.internetmarketpower.com http://www.pluginprofit.com/main-3666

About the author: ----------------------------------------------------------------- Buniei Ahn, The Home Biz Guy can help you launch your very own m.oney making website today that's 100% ready to take orders and pull in massive profits for you right now ... g.uaranteed! Visit: http://www.internetmarketpower.com http://www.pluginprofitsite.com/main-3666 ----------------------------------------


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