3. RSS Feeds Result in More Frequent Spidering

One thing I never anticipated would happen as a result of adding an RSS feed to my site was that Googlebot visited my site almost daily. To Googlebot, my page that had RSS feed incorporated into it was as good as a page that was being updated daily, and in its judgement, was a page that was worth visiting daily.

What this means to you, is that you will have your site being indexed more frequently by Googlebot and so any new pages that you add to your site will be picked up much faster than your competitors.

How does this benefit you as a marketer?

Well, for example, let's says a top Internet Marketer comes out with a new product that you review and write up a little article on, and that your competitors do same.

Google generally tends to index pages at start of month and if you miss that update, you will probably need to wait till next month to even see your entry in.

But, since your site has RSS feeds, it now gets indexed more frequently. So chances of getting your page indexed quickly are much higher.

This gives you an advantage over competition, as your review will show up sooner in search results than theirs.

Imagine what an entire month's advantage could do to your affiliate sales!

Why Javascript Feeds Are Not Effective

Some sites offer javascript code that generates content sourced from RSS feeds for your site.

These are of absolutely no value in terms of search engine rankings, as googlebot cannot read javascript and content is not interpreted as part of your page.

What you need is code that parses RSS feed and renders feed as html content that's part of your page.

This is achieved using server side scripting languages like PHP or ASP.

A good free ASP script is available from Kattanweb http://www.kattanweb.com/webdev/projects/index.asp?ID=7

An equally good PHP script is CARP http://www.geckotribe.com/rss/carp/

So in conclusion, besides optimizing on page and off page factors, adding RSS feeds to your pages should be an important part of your strategy to boost your search engine rankings.

The users in-turn click on this hyperlink to go to your website from Search Engine Results Page (SERP). Therefore, significance of Title Tag is evident as all search engines use Title Tag to gather information about your site.

The Meta Description Tag

The Meta Description Tag is an HTML code that allows you to give a short and concise summary of your web page content. The words placed in this Meta Tag, are often used in SERP, just below Title Tag as a brief description of your page. In Search Engine Results Pages, after reading Title of page, a user goes through description of page and decides whether she wants to go to your site or not. It is therefore important that your Meta Description Tag is nicely composed describing your page offering while enticing user to click on your listing.

The Meta Keywords Tag

Most search engines do not read Meta Keywords Tag anymore. It is okay to ignore Meta Keywords Tags. However, if you feel more comfortable using it, you can have about 15 important non-repetitive keywords in this Tag, separated by commas.

Meta Robots Tag

The Meta Robots Tag gives you ability to specify whether search engines should index that page or follow links appearing on that page. However, there is no need for using Meta Robots tag if one is already using detailed robots.txt file to block any specific indexing.

The various commands used under Meta Robots Tag are: Index: allows spider to index that page.

Noindex: instructs spider not to index page.

Follow: instructs spider to follow links from that page and index them.

Nofollow: instructs spider not to follow links from that page for indexing.

Note: Use only one of above given commands.

If you have not specified any Meta Robots Tag on a page, by default, spiders understand that page and all links appearing on that page are open for indexing. Therefore, it makes more sense to use this Meta Tag in case you don’t want certain parts of your web page indexed.

Finding Your Home Business Niche Copyright © Buniei Ahn, The Home Biz Guy http://www.internetmarketpower.com http://www.pluginprofit.com/main-3666