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3. RSS Feeds Result in More Frequent Spidering
One thing I never anticipated would happen as a result of adding an RSS feed to my site was that Googlebot visited my site almost daily. To Googlebot, my page that had RSS feed incorporated into it was as good as a page that was being updated daily, and in its judgement, was a page that was worth visiting daily.
What this means to you, is that you will have your site being indexed more frequently by Googlebot and so any new pages that you add to your site will be picked up much faster than your competitors.
How does this benefit you as a marketer?
Well, for example, let's says a top Internet Marketer comes out with a new product that you review and write up a little article on, and that your competitors do same.
Google generally tends to index pages at start of month and if you miss that update, you will probably need to wait till next month to even see your entry in.
But, since your site has RSS feeds, it now gets indexed more frequently. So chances of getting your page indexed quickly are much higher.
This gives you an advantage over competition, as your review will show up sooner in search results than theirs.
Imagine what an entire month's advantage could do to your affiliate sales!
What you need is code that parses RSS feed and renders feed as html content that's part of your page.
This is achieved using server side scripting languages like PHP or ASP.
A good free ASP script is available from Kattanweb http://www.kattanweb.com/webdev/projects/index.asp?ID=7
An equally good PHP script is CARP http://www.geckotribe.com/rss/carp/
So in conclusion, besides optimizing on page and off page factors, adding RSS feeds to your pages should be an important part of your strategy to boost your search engine rankings.
Satyajeet Hattangadi is the CEO of Novasoft Inc, a software solutions provider, that specializes in affordable customized software solutions. http://www.novasoft-inc.com Get the Free Email Course "RSS Riches" and learn how to use RSS to get high search engine rankings and monetize your website at http://www.trafficturbocharger.com