Generating a positive ROI from PPC

Written by Karl Norris

Continued from page 1

Get listings withrepparttar major pay per click providers Userepparttar 128078 pay per click providers mentioned above, as they will ensurerepparttar 128079 greatest coverage onrepparttar 128080 larger search engines. Inrepparttar 128081 UK there is also Mirago and Webfinder that generate lower levels of traffic but a higher conversion rate.

List on industry specific providers You are also likely to find sites that are relevant to your sector that now offer pay per click rather than a paid listing advertisement. For my keyword ‘travel insurance’ and have insurance specific sections where you can receive targeted visitors.

Deep Linking Make surerepparttar 128082 link goes torepparttar 128083 most relevant page on your site rather than justrepparttar 128084 homepage. Conversion is likely to increase as a result.

Effective Titles and Descriptions Write titles and descriptions specific torepparttar 128085 product you are selling rather than just general, high-level terms. Also include a reason to buy e.g. any discount that you offer. Many ofrepparttar 128086 ppc sites offer suggestions on how to do this so read these before submitting your adverts.

Update your account There will always be new search terms appearing relevant to your keywords. Review and update your account at least on a monthly basis to ensure your adverts appear for all keywords.

Karl Norris is the E-Commerce Manager for Primary Insurance, As a finance professional he focuses on generating and increasing profitability from online business activities.

Has Google Lost the Plot?

Written by Courtney Heard

Continued from page 1

This begsrepparttar question, optimization or no optimization, what, exactly, isrepparttar 128077 problem with a quality, informative web site reaching number one for a search query that is probably conducted specifically to find that exact site? Hasrepparttar 128078 focus and aim of Google changed from offering relevancy to satisfied searchers to simply impedingrepparttar 128079 progress of SEOs? Is Google’s main concern now, to stop individuals from helping a site reach number one? It can seem that way, can’t it? And I can only say one thing about it. Bad move, Google.

I’ve heard a few people say that it’s just a transition period. That all web sites are inrepparttar 128080 same boat, everyone’s waiting to seerepparttar 128081 fruits of their optimization labour. Perhaps this is true, and perhaps overrepparttar 128082 next little while we will see changes at Google that make our jaws drop, impressed atrepparttar 128083 level of perfection we never thought possible. But I think maybe Google needs to re-focus their energies. Takerepparttar 128084 focus back torepparttar 128085 user, notrepparttar 128086 SEOs. Get back torepparttar 128087 near-impeccable relevancy level before I start using MSN to learn about all my favorite authors.

Courtney Heard is the founder of Abalone Designs, a search engine optimization company in Vancouver, Canada. She has been involved in web development and marketing since 1995 and has helped start several businesses since then in the Vancouver area. More of Courtney's articles are available at

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