Get listings with major pay per click providers Use pay per click providers mentioned above, as they will ensure greatest coverage on larger search engines. In UK there is also Mirago and Webfinder that generate lower levels of traffic but a higher conversion rate.

List on industry specific providers You are also likely to find sites that are relevant to your sector that now offer pay per click rather than a paid listing advertisement. For my keyword ‘travel insurance’ www.find.co.uk and www.uknetguide.co.uk have insurance specific sections where you can receive targeted visitors.

Deep Linking Make sure link goes to most relevant page on your site rather than just homepage. Conversion is likely to increase as a result.

Effective Titles and Descriptions Write titles and descriptions specific to product you are selling rather than just general, high-level terms. Also include a reason to buy e.g. any discount that you offer. Many of ppc sites offer suggestions on how to do this so read these before submitting your adverts.

Update your account There will always be new search terms appearing relevant to your keywords. Review and update your account at least on a monthly basis to ensure your adverts appear for all keywords.

This begs question, optimization or no optimization, what, exactly, is problem with a quality, informative web site reaching number one for a search query that is probably conducted specifically to find that exact site? Has focus and aim of Google changed from offering relevancy to satisfied searchers to simply impeding progress of SEOs? Is Google’s main concern now, to stop individuals from helping a site reach number one? It can seem that way, can’t it? And I can only say one thing about it. Bad move, Google.

I’ve heard a few people say that it’s just a transition period. That all web sites are in same boat, everyone’s waiting to see fruits of their optimization labour. Perhaps this is true, and perhaps over next little while we will see changes at Google that make our jaws drop, impressed at level of perfection we never thought possible. But I think maybe Google needs to re-focus their energies. Take focus back to user, not SEOs. Get back to near-impeccable relevancy level before I start using MSN to learn about all my favorite authors.