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Post a page that provides a thumbnail sketch that describes who you are. Be sure to include personal data as well as professional credentials. Place your photo on page so people can put a face with your name. Creating familiarity will impart another level of credibility for you and, by extension, for product you represent.
5. Emphasize Transaction Security Nearly everyone recognizes need to conduct secure exchanges of information via Internet. Most web site designers automatically build security features into parts of a web site where information is exchanged.
Unfortunately, most users of 'Net don't understand that these precautions are being taken on their behalf. Emphasize fact that transactions from your web site are secure. Place statements to this effect prominently in any location where personal information is requested. Letting your customers know that you recognize their security concerns will add credibility to your site.
A good resource for more information related to privacy policies may be found at: http://www.privacyalliance.org.
In order to maintain credibility these elements help to build it is necessary to deliver on assurances each element provides. Be sure to update policies and contact information regularly.
Follow through on all guarantees promptly and cheerfully. Review security procedures on a regular basis to be certain they are still adequate for task. With proper implementation and due diligence, each of these elements will establish and add to your online credibility.
Alessandro DeBarros is a web marketing specialist for BrandBlast http://brandblast.com , a CT based firm whose cutting edge hosting services is quickly being recognized around the world as a leader in its field. At a current base of 5,000 clients, BrandBlast specializes in small to medium business hosting, providing small businesses with the services and support they need at affordable prices.