Products/services that don’t really lend themselves to media interest or publicity are things like:

·website developers ·cell phone/printer cartridge sales ·vitamin supplements ·insurance ·financial planning ·MLM/downline schemes

I’m not implying that these types of businesses aren’t media worthy. I’m simply saying that from a media interest, editorial standpoint, there are thousands of competing product and businesses like these on market and unless they are offering something truly unique, they lack that “news peg” that will attract media’s attention. If you are launching, let’s say, a new garden tool that is very similar to many other garden tools on market, don’t expect much interest from media in putting together a feature. You can create that news peg by answering a few questions:

·How does your product differ from competing products already on market? ·Why should media and subsequent consumers be interested in your product? ·Does it provide a solution to an existing problem for consumers?

Bottom line -- an expertly maintained publicity campaign can help forge wonderfully reciprocal, mutually beneficial relationships with media. Reciprocal, in that media constantly need interesting information to put together their product profiles and business features -- and YOU need constant media exposure to get word out. If your product or business can meet media standards mentioned above, you could benefit greatly from some solid nationwide media exposure. Getting your product mentioned in print articles and on TV/radio shows nationwide will help spread word to customers -- and at a fraction of cost of a nationwide advertising campaign.