Offer a free report or ebook

One of most frequently used search terms online contains word FREE in it! Everybody loves to receive something for nothing. But make sure that what you do offer is something they cannot get elsewhere. This can be done by either creating a 'Special Report' which is unavailable elsewhere or offering an existing product that is tailored to your visitors. For example you might offer business owners a free report or ebook which tells them how to create more traffic to their website. It also important to let them know value of 'free gift', for example 'FREE Report - $47 Value'

Create an opt-in newsletter

One of most effective ways of generating leads for your business is by offering a free subscription to your newsletter. As with free report or ebook, it is important when writing a newsletter that you write about something that is relevant to your subscribers.

Everybody has something that they can write about. What most people lack is time to write. Even if you publish a monthly newsletter, people will want to sign up if they feel that information has a high perceived value to them. Your opt-in list is like a goose that lays golden eggs. It is estimated that each subscriber to your newsletter is worth a least $1 per month to your business.

Write specialised articles

You do not necessarily need to be an expert in your chosen field. What is most important is that you are PASSIONATE about what you are writing about and that you have unique or specialised information which is unavailable elsewhere. After you have done this submit your articles to article submission sites and make sure to include a resource box at end which will direct people back to your website.

Employ these lead generating strategies and you will notice a significant increase in website traffic and an increase in leads generated. But don't stop there! Remember, you need to follow up with these leads and turn them into paying customers which is why preselling is an important factor.

A tool such as Camtasia Studio gives you ultimate power in winning hearts of lazy people. That's because it's a video and audio tool which allows your prospects to learn without having to do research and without having to read.

Don't make your lazy prospects read too much and don't make them do research. Anything you can do on your end for lazy marketer will improve your response rate.

If lazy prospects ever feel like what you're telling them to do is going to take too much work, then they'll simply follow an easier route, which will not be route you want them to take.

Don't just tell your prospects that you want them to do something - give them tools they can use to finish your task. If you tell them to contact joint venture partners to promote your affiliate program, give them a template jv letter they can use.

Don't just tell them to find article directories and submit some articles. Give them a list of article directories to use. They won't do research even if for you it seems pretty easy work.

I'm telling you, people are naturally lazy. If you can do all work for them then you'll get a much higher response from your contacts. Use this simple fact to get better response from your online marketing.

About the author: