Why pay a referral fee you ask? Simple. What you give up on front end, you'll more than recoup later on back end. How? Well, lets look at who they'll need after they've done business with you? Maybe they'll want to go on a honeymoon...which means they will probably want a good travel agent. Now, you contact (ahead of time, of course) travel agents and propose a similar joint venture to one you used with jeweler. Only this time, you'll be receiving referral fee.

We're not finished yet! Keep these names on file in your database, we'll be using them to generate other streams of revenue for our (um..I mean your :) business. You have their anniversary date...it was date you helped plan remember? Well send a postcard to husband about a week or so before asking if he would like some flowers sent to his wife's job (women love that). What about sending a postcard about a month before date offering a special discount on jewelry? Or maybe its their fifth or tenth anniversary and they've been talking about another vacation. Send a postcard a month or two offering a discount on a vacation package.

How will you be offering all these discounts on these services...through your 'joint ventures' you'll set up ahead of time! You're only limited by time and effort you put into this strategy. Next time, we'll discuss how this technique can be implemented on Internet.

Best of Luck,

C. Wright, Guerrilla Marketer "Free 100+ Ezine Article Database" www.GuerrillaPromotions.com/TrafficMagic.html

5. Illustrate a need. Whatever your book's topic, show your readers why they need your information. If you have written a book on listening for couples, then in your short article, discuss how much is at stake for not listening, such as divorce.

6. Give a brief background of problem or situation you will solve. One book-coaching client has written a book, The Cure for Multiple Sclerosis. In it she shares that over 2 million people worldwide with Multiple Sclerosis are diagnosed incurable, that doctors are pressured to use pharmaceuticals, and that health industry is not about getting people well, but about making money.

7. Share problems that result. In The Cure for Multiple Sclerosis, problem is that most people rely on western medicine, which does not have answers. Big money is not spent on alternative or complementary ways to prevent and cure chronic diseases, so people with problems get drugs that deplete immune system.

8. Give solutions. Your book offers solutions to problems, just as your article must. Show your readers how to get excellent health, how they can write a book, make more money, or have better relationships. You may write a tips article with numbered short tips.

9. Show them where to get solution and how. The article, "How to Listen at Work to Raise Career Success," needs to suggest where to go or what to do next to learn skills. You may name a quality book to read (maybe your book!), mention a seminar or training, or recommend a coach. You may even mention a Web site address or 800- number.

10. Place your article on as many high traffic Internet sites and ezines as you can. People are looking for free information on web sites. That's major reason they visit Web sites!

So, now that you know how to write a short article, put it to work for you to promote your book.