No matter how knowledgeable you are in your field, don't try to impress others with highly technical language - they won't have a clue as to what you're talking about. Use everyday words that people can understand. We all know that technical terms have their place, and to another person in field, can denote specific things in a minimum of words.

"While your ISP can cancel your account if you spam", might be understood by people experienced in online protocol, those new to computers might not know what that means. A better way to say it might be: "If you send copies of same email to people who didn't request it, company that provides your internet access can cancel your account". Here we said same thing, but didn't use "Geek Speak".

Always try to phrase your advertising so that people who don't know anything about your business, will understand what you are saying.

How do you get known? First - throw away free email account. Second, get your own domain. There are companies competing with Network Solutions, and you can register your web site for as low as $13.50 - and then get a "no frills" web site for about six bucks a month with your own email accounts. Have we reached bottom of your pockets yet?

If so, you may wish to consider another line of work.

Next - find a few Ezines or Newsletters that have a decent circulation in market you wish to target. Remember 5,000 subscribers that are in your target market, are far better than 100,000 that are not.

Finally, place an ad in those that match your business. Forget one time ads; they don't work. Get your ad in their face for at least seven issues - more better - they will get to know you.

If you can't afford a minimal advertising budget, you're not really in business. That is called a hobby. Are there some free ads that work? Sure, but you can bet your life they can't be submitted "by thousands", so forget automatic submission software - you're just wasting your money.

Have you "primed pump"? If so, you can expect to get some water. Like any good business, if you reinvest your earnings in additional advertising, soon your cup will overfloweth.