"Geek Speak"

Written by Bob Osgoodby

Continued from page 1

No matter how knowledgeable you are in your field, don't try to impress others with highly technical language - they won't have a clue as to what you're talking about. Use everyday words that people can understand. We all know that technical terms have their place, and to another person inrepparttar field, can denote specific things in a minimum of words.

"While your ISP can cancel your account if you spam", might be understood by people experienced in online protocol, those new to computers might not know what that means. A better way to say it might be: "If you send copies ofrepparttar 101214 same email to people who didn't request it,repparttar 101215 company that provides your internet access can cancel your account". Here we saidrepparttar 101216 same thing, but didn't use "Geek Speak".

Always try to phrase your advertising so that people who don't know anything about your business, will understand what you are saying.

Bob publishes the free weekly "Your Business" Newsletter Visit his Web Site at http://adv-marketing.com/business to subscribe, and place a Free Ad for your business.

"Prime the Pump"

Written by Bob Osgoodby

Continued from page 1

How do you get known? First - throw awayrepparttar free email account. Second, get your own domain. There are companies competing with Network Solutions, and you can register your web site for as low as $13.50 - and then get a "no frills" web site for about six bucks a month with your own email accounts. Have we reachedrepparttar 101213 bottom of your pockets yet?

If so, you may wish to consider another line of work.

Next - find a few Ezines or Newsletters that have a decent circulation inrepparttar 101214 market you wish to target. Remember 5,000 subscribers that are in your target market, are far better than 100,000 that are not.

Finally, place an ad in those that match your business. Forget one time ads; they don't work. Get your ad in their face for at least seven issues -repparttar 101215 morerepparttar 101216 better - they will get to know you.

If you can't afford a minimal advertising budget, you're not really in business. That is called a hobby. Are there some free ads that work? Sure, but you can bet your life they can't be submitted "byrepparttar 101217 thousands", so forgetrepparttar 101218 automatic submission software - you're just wasting your money.

Have you "primedrepparttar 101219 pump"? If so, you can expect to get some water. Like any good business, if you reinvest your earnings in additional advertising, soon your cup will overfloweth.

Bob publishes the free weekly "Your Business" Newsletter Visit his Web Site at http://adv-marketing.com/business to subscribe. As a bonus, get 40,000 FREE E-Books from Larry Dotson, when you visit http://www.ldpublishing.com

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