Gaining Critical Incremental Benefits in Search Positioning

Written by Mike Banks Valentine

Continued from page 1

3. Consider a paid subscription torepparttar well known and extremely useful "Submit Director" service which allows instantaneous ranking algorithms for your site on an as-needed basis so that you can see your site preciselyrepparttar 128196 wayrepparttar 128197 search engines do. This valuable tool provides multiple charts, graphs and page analytics to allow you to carefully craft and then tweak to your hearts content. A very worhthwhile investment for a one year subscription gives you an edge very few small business webmasters are even aware of. This program is heavily used by professional search engine optimizers. $149 for less than 50 pages and $189 for up to 100 pages.

4. The venerable First Place Software has just introducedrepparttar 128198 latest version 1.60 of their Web Position Gold ranking, submission and reporting tool and has version 2.0 in beta testing now. Those who have used this excellent software for their doorway page creation, submissions and reporting functions are well aware ofrepparttar 128199 time- saving and instructive nature of WPG for top search positioning and should consider purchasing or upgrading now to gain an edge onrepparttar 128200 late adopters. $149

5. Keep your eyes peeled for new developments in search such asrepparttar 128201 brand new search engine. Wisenut has leapt out ofrepparttar 128202 starting gate withrepparttar 128203 bold claim that they outperform and index more ofrepparttar 128204 web thanrepparttar 128205 current leader Google. We'll see how that claim holds up asrepparttar 128206 competition to dominate search onrepparttar 128207 web offers a tough nut to crack. New programs, new partners and new players could bring new chances to place your site inrepparttar 128208 top ten of at least a couple ofrepparttar 128209 major search engines.

Searching forrepparttar 128210 best option for your limited web promotion budget will certainly lead to some of these choices over others, but with everyone beginning to charge for submission, listing and ranking, you had better make some choices and get moving if you want to be visible torepparttar 128211 search engines and it's imperative if you find your site ranked below #30 at any ofrepparttar 128212 major search engines.

Mike Valentine does Search Engine Placement for the Small Business WebSite101 "Reading List" Weekly Netrepreneur Tip Sheet Weekly Ezine emphasizing small business on the Internet

Absolute Top Five Search Engine Marketing Myths Uncovered!

Written by Lee Traupel

Continued from page 1

Big Picture Myth Three offrepparttar shelf software that submits a site to thousands of web sites and presents snazzy reports can do it all. This is so inaccurate and nothing can be further fromrepparttar 128195 truth it takes a tremendous amount of labor and time to identify keyword sets (not just words), optimizerepparttar 128196 content for these keywords, submitrepparttar 128197 pages while obeyingrepparttar 128198 rules ofrepparttar 128199 road and then continually analyzing rankings and tweaking to maintain and drive rankings (web site visibility).

Software can certainly help to automate some facets ofrepparttar 128200 process and be used for back end analysis but you can't expect any application to makerepparttar 128201 job easy, there is too much inherent complexity inrepparttar 128202 processes. And, competition for keyword sets is fierce as there are an estimated 5-10M registered domains (the numbers vary widely) with 60K new domains being registered every day.

Big Picture Myths Four and Five Any page listing will help to drive traffic to a web site this is another misconception. If you are aren't achieving page 1-3 rankings then your wasting a great deal of time and resources most people never drill down below these pages. Another common mistake is trying to achieve s/e rankings for a specific URL or product if people knowrepparttar 128203 name of a company or product they will find your web site easily, it's a waste of resources to optimize for these specialized terms in 80% of most cases.

Lee Traupel has 20 plus years of marketing experience He is the co- founder of a Northern California and Brussels Belgium based, privately held, Marketing Services and Software Company, Intelective Communications, Inc. Intelective focuses exclusively on providing services to small to medium sized companies that need strategic and tactical marketing services. He can be reached at

    <Back to Page 1 © 2005
Terms of Use