Gain Search Engine Listings - and Customers: KISS!

Written by Lil Waldner

Continued from page 1

You also might submit to directories. Unlike torepparttar search engines, where robots crawl and pick uprepparttar 136664 web sites, human beings decide if a web site will be accepted for indexing in a directory. The description has to be well composed and decent. You need to avoid exaggerations, if you want to have a chance for a free listing in prominent, high ranking directories. Byrepparttar 136665 way: Most ofrepparttar 136666 people do not trust ads with exaggerated promises. They just skip them.

The keywords

AEIWI and others limitrepparttar 136667 META content text to 80 signs or 10 keywords. If you chooserepparttar 136668 right keywords, 10 keywords are enough. They should be derived fromrepparttar 136669 title and description in order to achieve a favorable effect.

There is more space for keywords withinrepparttar 136670 ALT IMG link tag of a graphic. You can insert hundreds of keywords, usingrepparttar 136671 tag ALT=”keyword1, keyword2, keywordn,...” withinrepparttar 136672 ALT IMG link tag. The keywords are hidden behindrepparttar 136673 graphic. The robots of Scrub The Web and sometimes also of Google crawl them.

Start practizing!

Now you may test how it works. The best way to find outrepparttar 136674 effect is by practising.

Lil Waldner is a business economist. She is experienced in project management and marketing. She has worked for public entities as well as for private companies. She has worked as editor of newspapers and she has written booklets and essays with economic and public issues. Visit her web site:

Search Engine Friendly Design

Written by Karl Ribas

Continued from page 1

There are, of course, solutions to this that will appease bothrepparttar website designer and search engine optimizer. As a suggestion, consider using standard rollovers and/or CSS formatting to develop a graphically pleasing navigation menu. Unlike most JavaScript menus, neither standard rollovers nor CSS will "hide" your website's links, allowing search engines to freely crawl and index your websites pages.

If a JavaScript navigation menu is truly needed to attainrepparttar 136235 desired look and feel of your website, than consider adding text-based links elsewhere on your website's pages, such asrepparttar 136236 bottom. Bottom navigation schemes consisting of text-based links are becoming very common now-a-days, as they ultimately provide your website's visitors, and search engines, with another source for navigating. Another suggestion would be to develop and allow access to a sitemap containing all of your website's pages.

Flash vs. HTML - Flash is a pain inrepparttar 136237 sides of all SEO consultants... but it doesn't have to be. It is possible to mix Flash with HTML to create a search engine friendly website that still allows for a rich media experience.

My suggestion for when developing a website using Flash is to create separate pages, those in Flash andrepparttar 136238 others in HTML. Not only will you be giving your website's visitors a choice of which version he or she would like to view (which most will appreciate), but you will also be giving your websiterepparttar 136239 chance to be indexed and ranked through your HTML versions. A very good compromise if you ask me.

Dynamic Websites - Depending on how your particular system is configured and how your website's dynamic pages are created,repparttar 136240 use of dynamic websites can either be a great thing or a very terrible thing. Because dynamic web pages are data-based driven and are created onrepparttar 136241 fly, they are usually assigned URLs containing very large and strange looking parameters. These parameters, amongst other reasons, are needed in order to sort products and generate a central navigation for your website's visitors. Atrepparttar 136242 same time, these parameters make it very difficult for many search engines to crawl, follow, or index your website's pages.

My suggestion to this problem is to consult with your development team, and your search engine marketing consultant, and have them consider developing your content management system using either ASP (Active Server Pages) or CFM (Cold Fusion). Either one of these "dynamic scripting languages" hasrepparttar 136243 possibility of convertingrepparttar 136244 URL's query string from "?" (which will usually stop a search engine from indexingrepparttar 136245 page) into "/". This process, and a few others, maybe all that is needed in order to give your dynamically driven web pagesrepparttar 136246 opportunity to be indexed.

In my experience, designers who understand these and other common search engine friendly design issues are perfectly capable of designing around them, without sacrificing their design or future search engine rankings. As long asrepparttar 136247 designer and search engine optimizer come together inrepparttar 136248 very beginning, as opposed to afterrepparttar 136249 website has been created, than finding a compromising solution to each of their needs should not be a problem.

I am a search engine marketing consultant and I have been developing, maintaining, and successfully ranking websites since 2003.

I am primarily focused on not only helping others to develop their own search-marketing campaigns, but I’ve also been consulting and educating them along the way.

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