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Flash vs. HTML - Flash is a pain in sides of all SEO consultants... but it doesn't have to be. It is possible to mix Flash with HTML to create a search engine friendly website that still allows for a rich media experience.
My suggestion for when developing a website using Flash is to create separate pages, those in Flash and others in HTML. Not only will you be giving your website's visitors a choice of which version he or she would like to view (which most will appreciate), but you will also be giving your website chance to be indexed and ranked through your HTML versions. A very good compromise if you ask me.
Dynamic Websites - Depending on how your particular system is configured and how your website's dynamic pages are created, use of dynamic websites can either be a great thing or a very terrible thing. Because dynamic web pages are data-based driven and are created on fly, they are usually assigned URLs containing very large and strange looking parameters. These parameters, amongst other reasons, are needed in order to sort products and generate a central navigation for your website's visitors. At same time, these parameters make it very difficult for many search engines to crawl, follow, or index your website's pages.
My suggestion to this problem is to consult with your development team, and your search engine marketing consultant, and have them consider developing your content management system using either ASP (Active Server Pages) or CFM (Cold Fusion). Either one of these "dynamic scripting languages" has possibility of converting URL's query string from "?" (which will usually stop a search engine from indexing page) into "/". This process, and a few others, maybe all that is needed in order to give your dynamically driven web pages opportunity to be indexed.
In my experience, designers who understand these and other common search engine friendly design issues are perfectly capable of designing around them, without sacrificing their design or future search engine rankings. As long as designer and search engine optimizer come together in very beginning, as opposed to after website has been created, than finding a compromising solution to each of their needs should not be a problem.
I am a search engine marketing consultant and I have been developing, maintaining, and successfully ranking websites since 2003.
I am primarily focused on not only helping others to develop their own search-marketing campaigns, but I’ve also been consulting and educating them along the way.