Written by Bob McGrath

Continued from page 1

Of course, from time to time, you will probably get a refund request, people being generally a fickle breed. What to do? Process it immediately - no questions asked! Make it as painless for your customers to get a refund as you do for them to make a purchase. Stand behind your guarantee policy. Flaunt it - cheerfully take care of dissatisfied customers. Make it a pleasant experience, then request a testimonial about your guarantee policy...turn it into a positive part of your marketing literature.

Don't be concerned with losses; they'll be minimal. If you're shipping hard goods, of course, wait untilrepparttar customer returnsrepparttar 127506 product before you processrepparttar 127507 refund. However, if you're selling downloadable software or website access, you'd be hard-pressed to convince me that you experienced a measurable financial loss even if a customer dishonestly didn't destroyrepparttar 127508 software they downloaded. With a website membership, of course, you should deactivate their password, but whatever you do, don't let pettiness or greed cloud your judgment and delay prompt processing of refund requests.

You should try to seek out comments from dissatisfied customers as torepparttar 127509 nature of their complaint, so that you can take any action necessary to improve your product, but don't make this a condition ofrepparttar 127510 refund. Sendrepparttar 127511 refund notification in an e-mail, and then close by politely requesting comments as to where your product failed them.

A word of caution...DO NOT make your guarantee policy complex or vague...the cleaner and simpler,repparttar 127512 better. Best is: "If you are dissatisfied with your purchase for any reason, we offer a 100% money-back, no questions asked, refund of your purchase price." It is acceptable to set a time limit if you must, but make it reasonable. If it will take them a month to use and honestly evaluate your program, don't limitrepparttar 127513 guarantee to a week.

Vague, unclear guarantees will place you under a blanket of suspicion, and will do more harm than good to your sales efforts. Leaverepparttar 127514 conditions out...simply accept ANY REASON, or even NO REASON, for customer dissatisfaction.

Don't nitpick in your policy. Even if your credit card processing company doesn't refundrepparttar 127515 service fee to your account, giverepparttar 127516 customer 100% of their money back. Losing a few dollars on a refund is far less costly than losing hundreds of sales with a convoluted refund policy.

The boosted sales that a liberal guarantee policy will give you far outweigh any minimal losses you might incur from processing infrequent refund requests.

There is simply no better way to increase sales than to make doing business with you a completely risk-free proposal for your customers. A guarantee is essential to a sound business plan.

Bob McGrath is the author of the acclaimed new eBook: 'Don't Quit Your Day Job...YET!' He is also the Founder of Web Home Jobs, a unique home based self-employment opportunity at:

The Bottom Line

Written by Bob Osgoodby

Continued from page 1

Sure, you can advertise online for free, but except for isolated instances, there is a catch. Forgetrepparttar FFA (Free For All) sites where you can post a free ad for your business. They get thousands of submissions hourly, and most only keeprepparttar 127505 latest hundred or so current, so your ad has a life measured in seconds.

How aboutrepparttar 127506 free ads you find in newsletters? Ifrepparttar 127507 newsletter has content and a decent subscriber base, they are a great deal. However, many timesrepparttar 127508 only subscribers who receive it are those placingrepparttar 127509 free ads, and once they check to see if their ad is there, they "click away" and don't even see anything else.

While you might not immediately learn how to advertise your business, you quickly learn how not to. Email spamvertising is simply a waste of time and money. If it is annoying to you, andrepparttar 127510 ads are summarily deleted without being read, why waste your money on a similar campaign.

Those who want to do business onrepparttar 127511 web, and are succeeding, are evolving into a whole new breed of entrepreneurs. They learned fromrepparttar 127512 mistakes that are being made, and have developed a business plan that is working.

So, what isrepparttar 127513 secret. It really isn't a secret, and it is as obvious asrepparttar 127514 nose on your face. People are not stupid, inexperienced maybe.- but not stupid. Treat them withrepparttar 127515 same courtesy and respect you would like to receive, and you will be amazed atrepparttar 127516 results.

Unfortunately, many would be entrepreneurs don't take their business seriously, and will fail. This is not something you can do when bored, and there is nothing good on TV that night. If your bottom line is to succeed, you must take your online business seriously, andrepparttar 127517 returns you receive will be in proportion torepparttar 127518 effort you exert.

Bob publishes the free weekly "Your Business" Newsletter Visit his Web Site at to subscribe. As a bonus, get 40,000 FREE E-Books from Larry Dotson, when you visit

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