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In addition to focusing on their customers, there's also something else that Site B does very well. Its not as easy to spot but has a dramatic effect on their sales. Its
way they deliver their information. They know its vital to keep your attention and interest. If they lose it for a second they may lose it forever.
They've noticed that other sites write paragraphs of text that grab your interest in one sentence and lose it in
next, because
information provided is not relevant or important to you at that point. It should either be removed or replaced. So they have made a conscious effort to hold your interest at all times throughout a paragraph or piece of text. Their paragraphs say exactly what you want to know and in
order you want to know it. They hold your interest throughout with useful and valuable information. They don't tolerate any irrelevant or unimportant information whatsoever.
This is
ideal situation for your company to be in. To have customers who are keen to listen to what you have to say and trust what you say. They know you are focused on them, their needs and their priorities. They are far more likely to listen to your recommendations and make purchases based on them. You will build stronger, equally beneficial and more rewarding relationships with them. Those relationships will be hard to break by your competitors, especially if you keep that focus and continuously improve your offers, products and service.
Questions to ask?
Are you focused on your customers? Are you providing
right information at
right times? Do you keep their attention and interest at all times? Do you distract them at anytime? Are you getting maximum sales from your website?
Action to take on your website:
Concentrate on selling more products. Concentrate on selling them well. Remove any distracting, confusing or irelevant text. Try to keep
readers interest continuously.
Remember: Focus on your customers! Focus on their needs! Focus on their priorities!
Good luck!

Peter Simmons is editor of the DYNAMIQ EZINE. GET MAXIMUM RESULTS FROM YOUR WEBSITE! Increase your traffic, prospect conversions, sales, profits, referrals and more... START GETTING RESULTS RIGHT NOW at http://www.dynamiq.co.uk/ezine or email me anytime for immediate assistance mailto:peter@dynamiq.co.uk