Written by Bob McElwain

Continued from page 1

And There's More.

In a PS, Bill added, "Just now,repparttar week's forecast looks awfully good. Click here forrepparttar 129928 latest." Take this link, and you have a long term forecast forrepparttar 129929 weather at Triangle lake.

And More

Triangle is notrepparttar 129930 only lake Bill follows. And he has this kind of info on all of them. And aboutrepparttar 129931 local streams. Further, he'll be happy to sell you a great fishing rod, wading boots, cooking gear, even camping stuff.

About That Fellow In New York

James Bartell faces yet another major business crisis. But reading Bill's newsletter gives him a thought. He calls to his secretary, "Will you get Joe and Pete in here, please?" Grabbing forrepparttar 129932 phone, he mumbles, "If they can't handle this, I'll find somebody who can." Half way throughrepparttar 129933 sentence,repparttar 129934 phone is ringing at Travel Desk.

Bartell Is Not Alone

Many people who bust it day in and day out are quite willing, now and then, to cut loose for a few days. Bill offers one great way to do it. He gets a commission from Travel Desk. And fromrepparttar 129935 local lodges he refers to. If he chooses to do so, he is in a great position to buy a lodge, thus extending his online business offline. If he targets upscale fisherman like Bartell, such a move could be enormously profitable.

End Tale

Okay, so that's just a yarn. And hey, likely someone already has something like it going. But it's bound to be local, else one can't keep up. Find a local area *not* being covered, one easy to get to, and go for it. The task is simpler if you already know something ofrepparttar 129936 area. But if you love fishing, you can have a lot of fun learning whatever you need.

So Where's The Content?

Measured in total words, there is very little content on this hypothetical site. But inrepparttar 129937 eyes of a devoted fisherman, it's loaded withrepparttar 129938 stuff. Bill needs some good text content for search engine positioning, but that's another matter.

What's Bill Really Selling?

Will anybody visiting this site see it for what it really is? Have you figured it?

What is readily available is great info that matters to fisherman. Behind this, Bill offers everything you need to get to a great fishing spot, catch your limit, and be comfortable while doing so. His visitors will not see this as a trick or con. They may not even recognizerepparttar 129939 site is a selling tool. Products offered will be seen simply as an additional service Bill provides.

A Catch

This is notrepparttar 129940 greatest example, for it's seasonal. You'd have to do very well in order to takerepparttar 129941 rest ofrepparttar 129942 year off. But it's a possibility. If you owned a lodge, you might pick up some off-season business from skiers and hunters.

But I Don't Like Fishing

Is that what I heard you say? If so, joinrepparttar 129943 club. I don't either. Butrepparttar 129944 idea works in many areas and differing products. Competition is fierce inrepparttar 129945 travel business. But how about a site featuring weekend adventures for families or seniors or both? House plans might work well with how-tos about remodeling and interior design.

Home gardeners are a committed bunch. And there's lots of potential here for repeat business. Anything people love to do that requires resources you can provide is a possible target.

Each must be checked with care. Competition needs to be examined in depth. And you must find a niche that sets you above or apart from all of it. But given a defined position and a good business plan, you haverepparttar 129946 basis for a successful online business.

Wrapping Up

There are several errors in Bill's prose. Did you notice them? If so, will they matter to a fellow who wants to catch some fish? Or will he just grab his keys orrepparttar 129947 phone?

Bob McElwain Want to build a winning site? Improve one you already have? Fix one that's busted? Get ANSWERS. Subscribe to "STAT News" now! Web marketing and consulting since 1993 Site: Phone: 209-742-6349

Unleashing Your Creative Power

Written by Bill Daugherty

Continued from page 1

This technique may seem like a lot of work, and it is, but I have produced some great ads with it. Plus, most ofrepparttar time an idea forrepparttar 129925 complete ad will pop into my head before I have spent too much time withrepparttar 129926 process. Sometimesrepparttar 129927 idea will come after only writing a few words in step one.

The second technique you may find easier. This is a free-association with other peoples ads or web sites. Don't misunderstand, I am not looking at other people's work to steal their ideas, I use them to trigger ideas of my own.

Another way to use this process is to look at some your own past work. See if you can determine why a particular ad worked or didn't work. Sometimes this can lead to some amazing new ideas.

Remember, you have a great deal of pent up creative ability. All you need isrepparttar 129928 right devise to unleash it. Tryrepparttar 129929 techniques I have given you and let me know how they worked. My email address is listed below.

Bill Daugherty is the editor and publisher of the marketing and advertising ezine "E-Power Marketing." You can subscribe free at: To see Bill's latest project goto: To contact Bill

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