GOOD ONLINE PRESS CENTERS: key to getting a reporters' attention

Written by Barry Forward

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In addition to background information and fact sheets here are some additional suggestions for creating a "virtual newsroom" that works: * Offer real names and contact information including street addresses and telephone numbers right up atrepparttar top of your online press center. Nothing drives a reporter crazy more than having to drill down intorepparttar 125226 news section of a website only to find an e-mail address to some non-descript media center such as * If you have a brochure or defined press kit make ALL of it available online. You'll be providing reporters with most ofrepparttar 125227 information they want andrepparttar 125228 calls that do come through will be from informed reporters * Reporters love calendars of events. But they have to be updated regularly. If you're not prepared to make these changes weekly, if not daily, don't bother including a calendar section * An archive of news releases on a Web site sorted by date and title is extremely useful for journalists and customers, as it places news in context

Now that you have your press releases online remember to make sure they get posted to your site before or atrepparttar 125229 same time you release them using traditional methods.

Barry Forward is the Executive Vice-President of Reputations Inc and has an extensive background in public relations. He has also launched several companies, including high tech ventures and products. You can read more PR related articles like this one at

The Search Engine Blues

Written by Jennifer Durocher

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The least technically important isrepparttar graphic design aspect inasmuch as search engine indexing does not includerepparttar 125225 look and feel in how they rank your site. However, from a surfer's point of view,repparttar 125226 graphics are probablyrepparttar 125227 most important. If you are focusing on repeat business as your primary income, then if it does not look nice, people just will not come back. This includes everything fromrepparttar 125228 images found on your site, torepparttar 125229 layout andrepparttar 125230 usability (user-friendliness). Another brief topic of concern isrepparttar 125231 importance of internet directories. Should one takerepparttar 125232 time to submit their site to these directories? Does anyone actually use them? The trend seems to be going more and more towardsrepparttar 125233 usage of these "man-handled" search engines. Directories offerrepparttar 125234 public a pre-categorized listing of searchable "channels" - far more organized than search engines. Human eyes as opposed torepparttar 125235 greatly feared "spider" sort most of these directories so they tend to be much more accurate. Directories also do not sort throughrepparttar 125236 pages of websites inrepparttar 125237 same fashion. They do not rely on meta tags as much and do not "rank" sites they just list them alphabetically so there is no competition for 1st place. Website promotion is a HUGE responsibility and requires a lot of tweaking to only begin to view evenrepparttar 125238 smallest of changes. However, implementation of these few, very basic techniques will definitely make your site friendlier torepparttar 125239 internet community at large.

Jennifer Durocher Web Positioning Manager

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