Written by Doug C. Grant

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Still,repparttar target is your boss so you want to be a little tactful. Here is how you might write your close:

"By starting immediately on this project, I estimate we can have positive results to showrepparttar 129870 Executive Board at their next meeting in June. I have an open schedule tomorrow afternoon and could meet with you to discuss details. If you are available, have Alice call me about a time that would be convenient for you."

Notice how cleverly you have constructed your close. You have inserted a note of urgency without being demanding. You have also liftedrepparttar 129871 burden of response fromrepparttar 129872 target and placed it on someone else. This could be a secretary or assistant.

The easier you make it for a target to respond,repparttar 129873 quicker you'll get that reply.

You could also takerepparttar 129874 necessity of responding completely offrepparttar 129875 target's shoulder by volunteering to dorepparttar 129876 follow- up.

"I'll call you tomorrow morning, after you've had an opportunity to read through my proposal. We can then set up a time to discuss details."

Notice that you haven't even suggested that your proposal might not be accepted. From a psychological standpoint, this makesrepparttar 129877 refusal, if there is one, more difficult. Overcoming a positive with a negative generally takes extra effort.

Writing a close for Imcoms going to associates or subordinates, requires a bit different approach. I'll cover that type of close in future Imcom coaching articles.

Just remember, no matter who you are talking to, spell out exactly what action you want taken. And try to insert a note of urgency. Faint heart never won a fair response. (Or, something like that.)

Doug C. Grant, Dean of Distinctive Business Writing, is the author of ‘HOW TO MOVE FROM CUBICLE TO CORNER OFFICE WITH THE SECRETS OF POWER WRITING. A FREE preview of the book plus details on receiving a FREE Blue Pencil Edit for one of your own imcoms is available by e-mailing:


Written by A well-written

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3) A word about hype. It can definitely work if you haverepparttar right audience andrepparttar 129869 right product. Feel free to use bold letters, exclamation points, etc., but don't overdo it. The last thing you need is for your prospects to feel that your message is being jammed down their throats. In any case, it might be helpful to use some imagery. Have your prospects imagine how your product or service can enhance their lives or their business. Use vivid words, describe feelings or circumstances, and then tell them how you can help them achieve those things (or how you can help get them out of where they are right now).

A well-written, well-targeted series of autoresponders can do wonders for sagging sales. For tips on writing effective copy for autoresponders, see

A well-written, well-targeted series of autoresponders can do wonders for sagging sales. For tips on writing effective copy for autoresponders, see

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