GIVE YOUR CUSTOMERS A CHOICE!

Written by Sean S. Sampson


Continued from page 1

* Create a budget version of your product or service. This is a great way to bring in customers who may not be as financially secure as your normal customer base. Just dispose of some ofrepparttar "bells and whistles" that come with your product and offer it as an alternative at a lower price.

* If you offer packages of services and products, mix them up to create new choices. It may be that someone doesn't need EVERYTHING in that one package, but they might bite if they see a different assortment of products or services.

* Don't limit yourself to just one product of a certain type. It's okay to offer competing products. In fact, many customers will appreciate that you aren't trying to limit their choices. For instance, if you sell marketing books, don't limit your product line to just one author (or just one kind of marketing).

By creating "new" choices for your customers, you have a much better chance of capturing their interest and their business. With just a little thought, you can transform your one- dimensional business into a "31 flavors" success!

Author Sean S. Sampson is founder and owner of EnterMania2k2.com, which is one of the Internet's largest on-line sources for information products on mail order, real estate/financial resources, advertising/marketing information, and so much more. To find out more, just visit http://www.entermania2k2.com -- Sean can be contacted: seanc2k@entermania2k2.com.


TALES, FAILS AND BETRAYALS OF SEARCH ENGINE PLACEMENT Part 2

Written by Gina Novelle of www.thirdpocket.com


Continued from page 1

“ Hey… I just checked… popcornfart is all over in top positions. How did you do that so fast? What’s your secret?”

I believe part ofrepparttar success isrepparttar 116522 name, asrepparttar 116523 name draws attention. Another aspect that allows it to climb isrepparttar 116524 pure fact that it is “New Content.” Search engines love new content. But will it stay? That brings me torepparttar 116525 next lesson! If you don’t change your web site, it falls offrepparttar 116526 search engines. Oh, I can already hearrepparttar 116527 groans.

I don’t have time to change my web site. I don’t know how to change my web site. Hey, my company gives me a corporate cookie cutter site, and I’m not allowed to change it!

Forrepparttar 116528 first groan - I don’t have time. The web site doesn’t need a major overhaul, it only needs a change. Even a new picture or a new caption can confirm change. Another technique isrepparttar 116529 portal redirection page.

Forrepparttar 116530 second groan - I don’t know how to change. This is where you need to learn, or hire someone to do it for you. Once again,repparttar 116531 change can be minor! You can also userepparttar 116532 portal redirection technique.

Forrepparttar 116533 last groan, people who have a corporate cookie cutter site, you must market your site using a portal redirection page.

What isrepparttar 116534 portal redirection page? It’s a simple one page web site that links to your corporate or business web page. Here’srepparttar 116535 best part, it can be free. You read that correct, I said it can be free! Most providers allow you personal web space. Personal web space is used to promote oneself. I was told by our service provider that I can’t sell things on my personal web space, but I can talk about myself, my work, post articles, and link to my business web site. Best of all, I can redirect a web name to my free web page.

Do free web pages climbrepparttar 116536 search engines? Yes, and they are usually easy to change. Most free web sites have a tutorial template you complete. If you userepparttar 116537 web name redirection method (as explained in part 1 of this article series) and e-mail redirection, you can have a free web site and no one can tell especially if you turn on gripping!

What’s gripping? It is a function used in redirection method that enables your web name to remain inrepparttar 116538 URL address, not showingrepparttar 116539 true web address. I use gripping on www.enhancedbenefits.net. A site my 14 year old daughter created as part of a school project. This is a perfect example of a portal redirection page.

The name www.enhancedbenefits.net is another name we own. My husband does have a cookie cutter corporate site. This name is redirecting to a free web site. Notice as you click onrepparttar 116540 links,repparttar 116541 name inrepparttar 116542 URL address does not change. That is how gripping works!

Look for part 3 of this series, and watch popcornfart.com climb or fall inrepparttar 116543 search engines!



Gina Novelle is a published free lance writer. “How-To” articles, press releases, and other informational articles enhance web site placement. She is available to write for you. Her Background can be found at Gina's Background ; email is gina@exclusivemarkets.net


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