YOU have to make decision to work your business. YOU have to focus. YOU have to make necessary sacrifices. YOU have to step outside your comfort zone. No one else can do this for you, only YOU.

Don't make excuses by saying others are smarter. I know some very successful Network Marketers who, honestly, are as dumb as dirt. Maybe being stupid is an advantage. Those who are stupid are not smart enough to see problems and pitfalls. Those who are stupid are not embarrassed to approach their friends and family. Those who are stupid don't know enough to look at something and say "Naw, that ain't gonna work" and thus, never try. Those who are stupid see opportunities without limitations. Those who are stupid do not feel shame of failure. Those who are stupid do not listen to advice of naysayers. But yet, those who are stupid succeed!

The secret to Network Marketing success is being too dadblame stupid to recognize problems and pitfalls, and thereby doggedly doing those things all smart people say will never work.

So, tonight, before you lay down and go to sleep, get on your knees and beg your maker that tomorrow you may wake up stupid.

Demonstrate a low cost for your product or service by breaking down price to its lowest time increment. "$325 per year" frightens many customers away. "Enjoy all of this for less than 90 cents a day" attracts them to low cost.

5. STRESS BENEFITS BEFORE FEATURES

A feature is what something is. A benefit is what it does. For example, my favorite donuts are now delivered in a re- sealable box. That's a feature. The donuts stay fresh for a week after I first open box. That's benefit. Promote benefits of your product or service before you promote features of it. People never buy something to get a feature. They always buy to get benefit produced by feature.

6. FOCUS ON THE HEADLINE

Always include a headline with your ad, sales letter or webpage. Include your biggest benefit in headline to grab your prospect's attention. Otherwise, many prospective customers won't read your promotional material. When you develop a new promotion, test different headlines to find most effective one BEFORE you test anything else. After you find headline that attracts most readers you can test to find most motivating copy for them to read.

7. MAKE AN OFFER

Never advertise without including an offer. An irresistible offer is number one reason why people buy something. To substantially increase response to your advertising, substantially improve your offer. Many small businesses advertise without including an offer. This is a costly mistake because it doesn't provide a reason for prospective customers to respond. The best way to get a big response from your advertising is to make an offer your prospects can't refuse.

Are you using all 7 of these tactics in your promotions? If not, revise your marketing program to include those you've overlooked. You'll immediately enjoy a big increase in your sales and profits without increasing your expenses.