Written by Bob Leduc

Continued from page 1

Developrepparttar habit of asking you customers and clients for testimonials. Then use them in all your marketing efforts.

TIP: Get permission from your customer to include their real name and address with their testimonial. Testimonials from real people are more believable then anonymous testimonials.

INTERNET MARKETERS: Testimonials are highly effective for building your credibility online. Don't limit their use to web pages promotingrepparttar 127384 product or service mentioned inrepparttar 127385 testimonial. Include a few on your home page too.


Convertrepparttar 127386 benefits provided by your product or service into vivid word pictures. Put your prospect inrepparttar 127387 picture by dramatizing what it feels like to be enjoying those benefits.

Be specific. If you sell financial products, describe what it feels like to enjoy an affluent lifestyle without debt. If you sell boats, describe what it feels like cutting throughrepparttar 127388 waves with your friends onboard. If you offer an MLM or other home-based business opportunity, describe what it feels like to work at home without a boss.

IMPORTANT: Be sure your word pictures are dramatizing benefits and not describing features. Customers are not interested inrepparttar 127389 new high tech insulation used in your picnic cooler (a feature). They're only interested in being able to enjoy ice cold beverages all day long when they're outside on a hot day (the benefit).

Userepparttar 127390 techniques in this article to help your prospects reduce their feeling of skepticism and increase their desire for your benefits. Once their desire is greater than their skepticism -- you'll gain a new customer.

Bob Leduc retired from a 30 year career of recruiting sales personnel and developing sales leads. He is now a Sales Consultant. For more information... Phone: (702) 658-1707 (After 10 AM Pacific time) Or write: Bob Leduc, PO Box 33628, Las Vegas, NV 89133

Selling With Principles -- NOT Plungers

Written by Joe Bingham

Continued from page 1
and get ahead of you. In truth, though, there's no reason to be slow to move in on a selling opportunity. IF you meetrepparttar following two conditions: 1 - You are proud of what you are selling. 2 - You believe what you are selling will actually benefitrepparttar 127383 potential customer in question. If you aren't proud, or don't believe in what you are selling, then you have to ask yourself why you are involved with it inrepparttar 127384 first place. If you're happy to present your product, however, it will show. You won't be forcing a sale, you'll be presenting a benefit. You won't be seen as an aggressive, toilet plunging jerk, as some salesmen are, but as a resource. It's ok to let yourself get into every opportunity that comes up. For some, it's easier to do this online through written contact only, but you'll findrepparttar 127385 same principles apply offline as well as on. Be proud and show your belief in what you are doing. Then, learn to exhibit them to others. That's what sells. Selling doesn't have to be against your principles, just make sure you have some principles in your selling. They are easier to pack around than a toilet plunger anyway.

Joe Bingham, Editor of the NetPlay Newsletters Subscribe to One 3 Quality NetPlay Ezines, See which one fits you at:

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