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Develop habit of asking you customers and clients for testimonials. Then use them in all your marketing efforts.
TIP: Get permission from your customer to include their real name and address with their testimonial. Testimonials from real people are more believable then anonymous testimonials.
INTERNET MARKETERS: Testimonials are highly effective for building your credibility online. Don't limit their use to web pages promoting product or service mentioned in testimonial. Include a few on your home page too.
HOW TO INCREASE YOUR PROSPECT'S DESIRE
Convert benefits provided by your product or service into vivid word pictures. Put your prospect in picture by dramatizing what it feels like to be enjoying those benefits.
Be specific. If you sell financial products, describe what it feels like to enjoy an affluent lifestyle without debt. If you sell boats, describe what it feels like cutting through waves with your friends onboard. If you offer an MLM or other home-based business opportunity, describe what it feels like to work at home without a boss.
IMPORTANT: Be sure your word pictures are dramatizing benefits and not describing features. Customers are not interested in new high tech insulation used in your picnic cooler (a feature). They're only interested in being able to enjoy ice cold beverages all day long when they're outside on a hot day (the benefit).
Use techniques in this article to help your prospects reduce their feeling of skepticism and increase their desire for your benefits. Once their desire is greater than their skepticism -- you'll gain a new customer.
Bob Leduc retired from a 30 year career of recruiting sales personnel and developing sales leads. He is now a Sales Consultant. For more information... mailto:BobLeduc@aol.com Phone: (702) 658-1707 (After 10 AM Pacific time) Or write: Bob Leduc, PO Box 33628, Las Vegas, NV 89133