Don't place long descriptions on site map. It's comparable to a street map. Just facts...err... links. Place a link to site map on each page.

This will allow your customers faster access. They will not need to go back to your home page, especially if site map is created by adding a simple pop up window code.

Keep main page no longer than two page lengths. If it's at all possible your main page should be visible with little if any scrolling. It's pretty hard to do, because most of us want our customers to see everything all at once.

However, if you keep your main page focus on quick links, and you don't crowd it with advertisements and other non-essentials, you should be all right. Limit it to no longer than a two-page viewing. A little scrolling is all right.

Main page should be fast loading. Nothing will kill your visits faster than a slow loading web page. Keep your main page simple. No more than a few pictures.

Remember you don't need to dazzle your customers with animations and colorful banners and pictures. Believe me... people who know this fact are making millions...

YES, MILLIONS! Their web sites are simple and FAST loading.

* Place "Back to Top" links on long scrolling pages, FAQ, or other subject type references.

* Place a "Back to Top" link at bottom of long scrolling web pages to keep your customers happy. This makes navigation so much nicer and it's a crowd pleaser.

* Place targeted links. FAQ targeted links is a good example. Use targeted links for anything in this type of setting.

A targeted link will take your customer straight to subheading of interest. Use targeted links especially where you have many subheadings or frequently asked questions.

Remember, an easily navigated website will impress your visitors. A poorly designed web site will create a frustrated visitor who will not want to come back.