"You can lose 13 pounds in next 2 weeks without dieting. Call me today at 123-4567 or visit abc@domain.com and I'll prove it to you."

3. Always send postcards by First Class Mail. It costs only 21 cents in US. To qualify for this special 21 cent postage rate, your postcard must be at least 3 1/2 inches high by 5 inches long but not over 4 1/4 inches high by 6 inches long.

IMPORTANT: Use a real 21 cent postage stamp. A postcard sent with a real stamp generates more replies than same postcard sent with postage applied any other way.

TIP: Get self-adhesive rolls of 100 stamps and use them with automatic dispenser sold for about $15 in most office supply stores. It makes job of putting stamps on your postcards quick and easy.

EASY TO PRODUCE

You can have your postcards professionally printed by a print shop or print them yourself on your computer.

One cost-effective method when using your computer is to print 4 postcards on an 8 1/2" x 11" sheet of standard index stock paper. Then cut each sheet into quarters to produces four 4 1/4" x 5 1/2" postcards. 100 sheets will produce 400 postcards for about 1 cent each.

For small quantities print your postcards individually on 4" x 6" blank index cards available from any office supply store.

Personal message postcards are simple and inexpensive to use. They achieve almost 100 percent readership and generate a high rate of response. Use them next time you want to drive traffic to your web site or generate sales leads for a very low cost.

=== Do you sell an affiliate product? Post a personal testimonial on your website. Create a sales page specifically about that one product. Tell reader how product has helped you and why you like it. Be specific. Detailed testimonials are far more convincing than a bland, "It's great!". HOW is it 'great'?

=== Use testimonials about your own product on your website and in your promotional material. Create a few different sales pages and test which one gives best response. Is it page where you group your testimonials together for 'high impact'? Or is it page where testimonials are placed strategically throughout sales letter?

It almost goes without saying that you should always use real testimonials - they have that 'ring of truth', a sincerity that shines through. Make sure all your testimonials are verifiable by posting an email address, phone number, or other contact information alongside them. And, of course, ask permission to use them within your sales material. If you would like a template to help you write a request for permission, try Instant Sales Letter package at http://buildyourhomebiz.com/instant.html .

It may take some work initially ... but it's well worth it. Your 'file' of testimonials is a wonderful way to showcase your product, establish credibility, and improve sales.