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The use of a large vocabulary, attention to proper punctuation and grammar, use of visually attractive formatting, all serve to increase value of a posting.
In short, style becomes an issue of more importance. Style is certainly an influence in visual contact (why do news anchors wear $500 suits and dresses? - style!) so it should be no surprize that it is important in writing as well.
These two writers have made an important point. How well you write is a very significant influence in determining how your e-mail will be regarded.
When all other visual cues are gone, almost all that you can present to other people are your words. It's no surprise then that those who do not write well will find this disability a far greater handicap in textual world of e-mail correspondence.
The message then is clear. If you are what you write, write well!
You'll find over 200 tips like this in Tim North's much applauded e-book BETTER WRITING SKILLS. It's just $19.95 and comes with a 90-day, money-back guarantee. Download a sample chapter here: http://www.betterwritingskills.com