Future business key element in sales

Written by Matt Eliason

Continued from page 1

Say you have a shoe store. Using a computerised system, you can capturerepparttar size, style and colour of shoe, plus its value (and therefore profitability). It is also not uncommon these days to ask for a person's name and telephone number as part ofrepparttar 145379 transaction process. Be upfront, say you are usingrepparttar 145380 information to build a better understanding of customer's needs to provide improved service. Sure some will refuse, but most won't. You can now start to build a profile of your customers.

Other questions to ask include howrepparttar 145381 person found out aboutrepparttar 145382 business (if by advertisement, which one), have they shopped there before (in which case you have some data already). Don't forget to ask if they would like to be informed of new shoes that meet their size/colour/style needs.

This information can be used to determinerepparttar 145383 recency and frequency of sales to particular customers, enabling specific promotional programs to be offered to those identified as most desirable.

Ongoing communication with clients gained through data capture when they are visiting your business is vital to ensuring they are constantly aware ofrepparttar 145384 goods and service you provide. This can be via letter, email or SMS.

Future business direction can also be gleaned through recognition of customer requests, especially if they are for items not normally carried in a store’s inventory, or included inrepparttar 145385 overall service package.

By better meeting your client’s needs, many businesses find location less important and customer loyalty and repeat business far more valuable.

Matt Eliason is CEO of PlusOne Marketing a business offering Marketing, Media and Communication services and advice. Read the regular blog for Ongoing Tips

This article may be reprinted unaltered and in full including author bio and this statement

10 Killer Ways To Multiply Your Sales

Written by Dr. Roger Boatwright

Continued from page 1

7. When you ship out or deliver your product, include a coupon for other related products you sell inrepparttar package. This will attract them to buy more products from you.

8. Send your customers a catalog of add-on products forrepparttar 145209 original product they purchased. This could be upgrades, special services, attachments, etc. If they enjoy your product they will buyrepparttar 145210 extra add-ons.

9. Sell gift certificates for your products. You'll make sales fromrepparttar 145211 purchase ofrepparttar 145212 gift certificate, when repparttar 145213 recipient cashes it in. They could also buy other items from your web site.

10. Send your customers free products with their product package. The freebies should have your ad printed on them. It could be bumper stickers, ball caps, t-shirts etc. This will allow other people to see your ad and order.

Roger Boatwright has a Doctrine of Medicine and many years of internet marketing experience. Roger owns a CBmall site that provides 15 ways for ClickBank affiliates to earn multiple streams of income. To find more information about this unique business opportunity, click on the web site below. mailto:roger@cbmallmarket.com http://15ways.cbmallmarket.com

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