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6. Provide FAQs If your site generates a lot of questions, has complex content systems, you should include an FAQ that provides answers to
most common issues. Trust us, this feature will save you AND your users time.
7. Strive for Compelling Content O.K., so this isn’t exactly a true “design” point, it still must be mentioned: You must give users a reason to return.
8. Insist on Quick Access Building a page that looks good and loads quickly is not
easiest of jobs. Add into
equation
labyrinthine nature of some of
connections between you and
Web page server, it is not surprising that page loading times vary wildly. Still there are things your designer can do. Try 15 Second Rule: If
page doesn’t load in 15 seconds, it is too big. Tell your Web team to decrease file sizes.
9. Strive for Simplicity Make simple, common tasks easy to do. When long procedures are necessary for new users, meaningful shortcuts should be provided for experienced users.
10. Provide Feedback A well-designed site should give users feedback in response to user input, errors, and changes in status. The information should be communicated simply ,with an indication of what options are available to
user.
11. Be Tolerant The site should be tolerant of errors and unusual usage. Beta testing of
site should encompass anticipating a wide variety of erroneous or atypical user behaviors. While it is probably impossible to anticipate all possible mis-uses,
site should handle mistakes with grace and, when possible, provide
user with guidance. written by: Ric Shreves, http://www.waterandstone.com

Ric Shreves is an Internet consultant and author specializing in web technologies. He is a partner in Water & Stone, a web design agency focused on Mambo, osCommerce, and other open source tools. Read more of his work online at: http://www.waterandstone.com.