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Winning, sales generating copy follows a time-tested and proven formula:
l) Get person’s attention in an attention grabbing way.
2) Tell them in what’s in it for them. Your copy must be irresistible; your reader has to want to read it all way through.
3) Make them drool with desire. The benefits of your product have to look, smell and feel so good they can taste it.
4) Demand action NOW! Join this newsletter NOW! Add a time limit, or close by date. Any procrastination my cause them to miss out.
5) Break up "work" of reading by using short, punchy sentences, under lining important points you're trying to make, with use of sub-headlines, indentations and colour.
Regardless of length of your copy, it should do one thing, and that is tell, and tell enthusiastically all problems that you will solve. Push benefits that they will gain. Make it very clear what’s in it for them.
The "inside secrets" are to make your copy so interesting, so propped up by massive benefits that your soon to be client, just can’t say NO!
Until next time, Kerrie Mercel info@justaddcoolwater.com
Secret Weapons for Small Business that are guaranteed to generate floods of new order! More profits = Business Success!
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About the Author:
Kerrie Mercel is the author of "The Small Business Secret Weapon " since 1996 she has helped main stream business to meld with the Internet . Visit her site to find out how you can get a heap of free goodies http://www.justaddcoolwater.com/cgi-bin/adtrack/adtracker.cgi?104 mailto:info@justaddcoolwater.com