From an Ad to a Web Site Sale

Written by /"Wild Bill/"

Continued from page 1

4. Reaction Theory

My theory is thatrepparttar reader will react one of three ways.

a) They will react positively and most assuredly move intorepparttar 101233 fifth and final stage ofrepparttar 101234 sale.

b) They react negatively and your efforts have failed.

Please note that you may sometimes use what I refer to as "Negative Advertising". This is whererepparttar 101235 ad copy will drawrepparttar 101236 consumer in by creating a negative atmosphere by openly attacking it's competition, another third party or evenrepparttar 101237 reader themselves.

c) They have not yet formed a substantial opinion. These are your most critical prospects. The other readers have already opted to continue or abort based onrepparttar 101238 opinion they have already formed. These people have not yet drawn a strong enough opinion to pull them through this stage.

5) Your potential customer now decides to take that final step of action. It all comes down to this:

a) They buy your product, try your product, or ask for more information. But no matter what, your potential customer is now a legitimate sale or lead.

b) They have followed through and decided against you.

If you have maderepparttar 101239 sale, Congratulations! You must be doing something right!

If you have not, here are things to consider:

When writing your ads, leave a tag onrepparttar 101240 end of your URL such as:

When I check my web site statistics, I can tell just how many clicks I have from this article, by watching forrepparttar 101241 tag (?fawss). Ifrepparttar 101242 ratio is low, I know my ad needs more work. Ifrepparttar 101243 ratio is substantial, then it comes to reason thatrepparttar 101244 problem lies atrepparttar 101245 web site andrepparttar 101246 copy there in.

The "web site" makesrepparttar 101247 tracking of this individual much easier. If you trackrepparttar 101248 movement ofrepparttar 101249 reader fromrepparttar 101250 time that they enter your site fromrepparttar 101251 ad, you can assessrepparttar 101252 strengths and weaknesses web copy. If you find that many have made it to your site, but have not purchased, you are better able to see where you are losing them by tracking their movement. For this reason, you may want to divide your copy into different pages "stringing"repparttar 101253 reader from one (tracked) page torepparttar 101254 next.

Website owners, don't forget about that second impression (Invitation & Follow-Up). If you can obtain their email address voluntarily, you have a much better chance of regaining some of those lost clients, by creating a good follow up system.

Remember: "Not Now" does not necessarily mean "Not Ever".

"Wild Bill". TRADE SCHOOL FOR INTERNET MARKETERS! MarketWrite Shows You How To Write & Attract Customers! Learn How to MarketWrite Now and Succeed Tomorrow! MarketWrite will show you how to get FREE Publicity, how to make your ads sell like crazy and how to write a web site that attracts repeat visitors and makes the sale.

Ask Jeeves 'How Do I Get a Top Listing in your Directory'

Written by Merle

Continued from page 1

After setting up your account, you are given a user name and a password so you can log in and add or delete listings at will and change your bid amounts. Youíll also be notified by email if someone overbids you and your listings are bumped,meaning youíve been kicked out ofrepparttar top three. If you want to keep your place youíll need to log in and up your bid accordingly. Youíll also be notified ifrepparttar 101232 money in your account is running low, so you can replenish as needed.

As more and more search engines and directories turn to a 'pay for listing' model, itís wise to take advantage of programs like Google and Ask Jeeves to makerepparttar 101233 most of your advertising dollar. At least youíll be paying for targeted exposure and a top listing (instead of just a listing).Youíll also sleep better knowing your ad is being seen by those searching for your keywords/phrases and who are definitely interested in what youíre selling... and that, my friend, is your marketing dollar well spent.

Merle "Where some of the BEST Deals in Ezine Advertising are Made" Subscribe to Ezine Ad Auction Authority and be kept up to date on new auctions as they're added and much more To advertise on the website send

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