Supply chain management really means supply chain integration. We all have to work together.

Why now? There are a number of reasons. The dominance of Wal-Mart’s (the world’s biggest business) slow growth in retail sectors, high inventory levels and high out of stocks have forced retailers and suppliers to analyse supply chain and look for means of improvement.

Where do you start? Start with store, re-look at category with customer in mind, develop best shelf practice planograms, list shelf strategy and work backwards towards vendor.

This process is a challenge for all concerned. It is more than looking at IT strategies. It includes taking on board RFI (Radio Frequency Identification), something all Wal-Mart suppliers have to have implemented by 2005. It includes re-looking at distribution channels and who organises and pays for channel.

This is unique in retailing, but get it right and you have a formula for success.

Most retailers only have to concentrate on one or two generations and put picture together, but pet buyers and carers need special treatment and each group needs different requirements. That’s challenge of success in this retail sector.

What services do you include within retail sector, i.e. veterinary services, grooming services and care talks. Plus, what services do you provide to get customers to linger longer, i.e. café, restaurant, pet shows etc.

This is a retail sector that is growing and therefore innovation is inevitable.