From Warehouse to Consumer - How can we cost effectively get pet products into the consumerís hands?

Written by John Stanley


Continued from page 1

Supply chain management really means supply chain integration. We all have to work together.

Why now? There are a number of reasons. The dominance of Wal-Martís (the worldís biggest business) slow growth in retail sectors, high inventory levels and high out of stocks have forced retailers and suppliers to analyserepparttar supply chain and look for means of improvement.

Where do you start? Start withrepparttar 150166 store, re-look atrepparttar 150167 category withrepparttar 150168 customer in mind, develop best shelf practice planograms, listrepparttar 150169 shelf strategy and work backwards towardsrepparttar 150170 vendor.

This process is a challenge for all concerned. It is more than looking at IT strategies. It includes taking on board RFI (Radio Frequency Identification), something all Wal-Mart suppliers have to have implemented by 2005. It includes re-looking at distribution channels and who organises and pays forrepparttar 150171 channel.

John Stanley is a conference speaker and retail consultant with over 20 years experience in 15 countries. John works with pet retailers around the world assisting them with their merchandising, staff and management training, customer flow, customer service and image. Visit www.johnstanley.cc or email us on newsletter@johnstanley.cc.


Pet Retailing - The Unique Retail Experience

Written by John Stanley


Continued from page 1

This is unique in retailing, but get it right and you have a formula for success.

Most retailers only have to concentrate on one or two generations and putrepparttar picture together, but pet buyers and carers need special treatment and each group needs different requirements. Thatísrepparttar 150165 challenge of success in this retail sector.

What services do you include withinrepparttar 150166 retail sector, i.e. veterinary services, grooming services and care talks. Plus, what services do you provide to get customers to linger longer, i.e. cafť, restaurant, pet shows etc.

This is a retail sector that is growing and therefore innovation is inevitable.

John Stanley is a conference speaker and retail consultant with over 20 years experience in 15 countries. John works with pet retailers around the world assisting them with their merchandising, staff and management training, customer flow, customer service and image. Visit www.johnstanley.cc or email us on newsletter@johnstanley.cc.


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