From Niche Marketing to Fragmentation

Written by Stephen Pierce

Continued from page 1

Take a look at your market? Are you targeting a niche right now? If not, what arerepparttar possible niches withinrepparttar 148083 broader market you are targeting? If you are targeting a niche, what arerepparttar 148084 possible fragments of that niche?

For example, many would consider Gardening to be a niche. Inside this niche you have "kinds of gardens", likerepparttar 148085 popular Japanese Garden.

However, when fragmentingrepparttar 148086 Japanese Garden down on a micro level, you have "tea gardens", "rock gardens" and even "water gardens" which all represent "kinds of" Japanese Gardens.

A quick look at these different kinds of Japanese Gardens will reveal that, while they do have needs that are similar, they have many needs that differ.

What other kinds of Gardens are there? How about "Organic Gardens"? How about a "Vegetable Garden"? What about Plants? How many different kinds of plants are there that people grow in their gardens? How could these possibly be fragmented? Perhaps "Roses" and "Tulips" could represent fragments.

How about "Indoor Garden", "Outdoor Garden" or "Garden Furniture" as some other quick examples for possible fragments?

Make sure you discoverrepparttar 148087 power of going beyondrepparttar 148088 niche market and into fragmenting those niches into even smaller, more specific and specialized pieces to sure up even greater profits from stronger micro positioning.

Look to dominate fragments which can lead to dominance inrepparttar 148089 niche. Sure, you will end up with fewer clients and customers on a fragmented level. However, these will be better clients and customers... and when it comes to fragmented marketing less is more when then are loyal.

Stephen Pierce provides strategies that make growing profits in your business a fast reality. Learn how to get Marketing Momentum for real business success. To receive your free online video coaching visit:

Web Copy - What You Should Know First

Written by Gary Glasscock

Continued from page 1

And that's what they want.

Since visitors to your web site can easily and quickly "click" away from your site, you have to give themrepparttar pertinent information up front. Take a lesson from journalists and userepparttar 148006 "upside-down pyramid" style of writing. Do this so that your message is given quickly and concisely. When writing this way, your sales message gets read andrepparttar 148007 prospect can take action from there. Does this mean that all web copy should be short? No! Web copy still needs to be "as long as it needs to be to makerepparttar 148008 sale." But you just said to make your sales message up front. Yes I did. But people still need to rationalize their decision to performrepparttar 148009 task you are asking them to do. That is done inrepparttar 148010 remaining part of your copy. This is where you inject emotion and getrepparttar 148011 prospect to picture what their life will be like after completing your designated task.

So you still need to use direct mail techniques, but you have to use them in a more information giving way. Never let your prospect suspect that you are really trying to sell him/her on your idea/product/service. Simply put, write like you would if you were writing a review of a book. But write it so that your prospect respectsrepparttar 148012 information you have imparted and then clicks on your link to buyrepparttar 148013 book.

Gary Glasscock is a freelance copywriter specializing in writing direct mail and web copy. Gary has studied under some of the "greats" of copywriting and has developed a style that is cumulative of all of these influences. Gary can be contacted to write for you at His website is

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