Take a look at your market? Are you targeting a niche right now? If not, what are possible niches within broader market you are targeting? If you are targeting a niche, what are possible fragments of that niche?

For example, many would consider Gardening to be a niche. Inside this niche you have "kinds of gardens", like popular Japanese Garden.

However, when fragmenting Japanese Garden down on a micro level, you have "tea gardens", "rock gardens" and even "water gardens" which all represent "kinds of" Japanese Gardens.

A quick look at these different kinds of Japanese Gardens will reveal that, while they do have needs that are similar, they have many needs that differ.

What other kinds of Gardens are there? How about "Organic Gardens"? How about a "Vegetable Garden"? What about Plants? How many different kinds of plants are there that people grow in their gardens? How could these possibly be fragmented? Perhaps "Roses" and "Tulips" could represent fragments.

How about "Indoor Garden", "Outdoor Garden" or "Garden Furniture" as some other quick examples for possible fragments?

Make sure you discover power of going beyond niche market and into fragmenting those niches into even smaller, more specific and specialized pieces to sure up even greater profits from stronger micro positioning.

Look to dominate fragments which can lead to dominance in niche. Sure, you will end up with fewer clients and customers on a fragmented level. However, these will be better clients and customers... and when it comes to fragmented marketing less is more when then are loyal.

And that's what they want.

Since visitors to your web site can easily and quickly "click" away from your site, you have to give them pertinent information up front. Take a lesson from journalists and use "upside-down pyramid" style of writing. Do this so that your message is given quickly and concisely. When writing this way, your sales message gets read and prospect can take action from there. Does this mean that all web copy should be short? No! Web copy still needs to be "as long as it needs to be to make sale." But you just said to make your sales message up front. Yes I did. But people still need to rationalize their decision to perform task you are asking them to do. That is done in remaining part of your copy. This is where you inject emotion and get prospect to picture what their life will be like after completing your designated task.

So you still need to use direct mail techniques, but you have to use them in a more information giving way. Never let your prospect suspect that you are really trying to sell him/her on your idea/product/service. Simply put, write like you would if you were writing a review of a book. But write it so that your prospect respects information you have imparted and then clicks on your link to buy book.