You will also want to add extra services and guarantees to your product that no one else offers. For example, you could give free support or free shipping. Or you could guarantee to ship everything within 24 business hours of purchase. Or you could bundle your product with other products. Whatever you do, your goal should be to gain a competitive edge over big sellers by adding an unquantifiable amount of value to your item.

. . .but even this is not enough to make you appear professional and responsible.

You must frame your products in a template that looks professionally-designed. You will need to either learn HTML or purchase a template from Ebay or elsewhere. In end, you need to ask yourself this: "if I stumbled over this auction, would I think it was professional--or would I immediately move on?"

It is also a good idea to ask another person what they would do, since it is often hard to judge your own work.

In addition to this, you will want to operate like a real business would. You should email your customers with shipping confirmation numbers. You should be polite to customers and use a systematic process to conduct all transactions and customer interactions.

Everything I mentioned in this lesson is relatively simple. Most of it can be accomplished in a matter of hours; however, vast majority of Ebay sellers neglect to do it. If you put everything in this lesson into practice, you will immediately put yourself light-years ahead of all stores that look like "that random Ebay guy."

While there are a number of ways to navigate Ebay, almost every visitor uses either "titles" or "titles and descriptions" to search for auctions. If they search for "green ipod mini" and your title or description includes "green ipod mini," your search result will be displayed.

When most sellers create auctions, they concentrate on describing item or converting visitors with powerful sales copy; however, what they don't do-- almost without exception--is add traffic-pulling keywords to their titles and pepper keywords throughout their descriptions.

In fact, some sellers neglect this to such a great extent that they misspell important keywords in their titles and description. This is first type of seller we talked about. As a result, they attract no buyers-- with possible exception of people who scour misspelled auctions to purchase underbid items that are unintentionally"hidden."

. . .so don't fool around when you create your auction title and description! You now know better.

This is single most important determinant of amount and quality of traffic you receive as a seller on Ebay. Use it, and you will immediately attract more interested buyers; ignore it, and you voluntarily give interested buyers to seller who is already selling same products as you for twice price.