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Now, let, talk about you! Here's my personal advice if want to increase MEANINGFUL, Targeted Traffic to your site:
1. Look for that special 'something' that sets your product or Website 'apart from pack'.
2. You can start an EZINE! and announce it. Check out all tips available on my Website and back issues of my EZine. Harmony Major's Article about EZines on Issue 18 Is Great. It's all FREE! 3. Create your own BUZZ! You could give incentives or reward your prospects, SATISFIED customers or users for promoting your service. Have you ever stopped to watch how people react to some common promotional events?
Let me give you an example.
Just watch when someone is trying to HAND OUT promotional flyers to every passerby. You'll notice that MOST people are annoyed by this 'in your face' approach. The flyer WILL be THROWN OUT by vast majority without even bothering to LOOK at it! (That's what happens to most traditional advertising!)
Compare that with what happens when someone is giving out FREE samples(discount coupons, etc.) of a product. The main reaction you notice is: CURIOSITY! 'What are they GIVING AWAY?' 'I want SOME!'
Never mind if you can use it or not. The first reaction is: I WANT SOME, or KNOW MORE about it! You have been ATTRACTED to 'message'. And same happens to a lot of people. You may even ASK someone who just GOT something to TELL you about it! And person(even if it's a stranger) DOES! If you happen to like it, you GO TO GET YOURS TOO!
Why this happens?
In flyer example, approach doesn't appeal to your 'What's In It FOR ME?' factor. The message CHASES YOU! Somebody is 'TRYING to SELL you something'.
The Second scenario hits person right where it counts. It feeds the: 'I Can Get Something FREE NOW!' factor.
The tables have turned: Now, You CHASE Message! YOU want to see what whole deal is! You become a voluntary recipient. YOU convinced yourself!
I hope you can use this tip to great results!
4. Let people get to KNOW and RECOMMEND YOU! Visit Active Web Message Boards related to your Websites' theme, and see what people are LOOKING FOR and Problems they have. Give RELEVANT answers to their Questions.
This is more effective (and cheaper)than advertising all over place. An honest referral by a satisfied customer or user is your BEST ALLY!
Now...The JUICY Part!
5. Create a related Freebie(not a Blatant Ads Billboard) that will give your Target Market VALUABLE information like:
"Things You Should Know BEFORE ..."
'Mistakes You Must Avoid ..."
"The Secrets to..."
GIVE IT AWAY with NO Strings attached, and encourage people to pass it along to their friends.
Instead of pushing, let people be 'pulled' to your site.
The KEY to make this approach work EFFECTIVELY is: The information you GIVE away, MUST have its HIGHEST VALUE when used in COMBINATION with one of your other products, or services.
This gives your visitors a STRONG REASON (that appeals to their SELF-INTEREST) to come back and use your other products or services. Both sides must derive a benefit from this exchange.
That's name of game!
Rafael Aguilo - Webmaster, A+ Certified PC Tech. invites you to get ALL the FREEBIES mentioned in this article. They are available at: Get 5 Free Gifts Just For Visiting Today!