Freelance copywriters on the Internet: How to tell the difference between heaven-sent and hack

Written by Adam Barone

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2.If you want quality, steer clear of “bidding” sites. There’s too many of them already, and more seem to be popping up allrepparttar time. The online auction is a great concept for your old fishing equipment or clunker on cinder blocks, but not for a good freelance copywriter, designer, photographer or any other “creative service” professional. Sites like, and their many cousins allow service providers to whore themselves out for projects in a reverse auction whererepparttar 142035 lowest bid wins. Unfortunately, there really is no winner. The freelance copywriter (or whoever) gets a fraction ofrepparttar 142036 fair market value for their work andrepparttar 142037 client, unless they’re extremely lucky, will be stuck with a student, green amateur or someone who might not even speak English well—to say nothing aboutrepparttar 142038 copy they’ll write.

3.Seek out freelance copywriters with online portfolios. Find freelance copywriters who have some kind of online portfolio. Go through it in detail. Try to get an idea ofrepparttar 142039 communications problemrepparttar 142040 freelance copywriter had to solve and get a grasp onrepparttar 142041 talent and thinking that went into creatingrepparttar 142042 finished copy. Then ask yourself, “If I was inrepparttar 142043 market for something like this, would this make me more interested in learning about this product or want to buy it?” The work of a good copywriter will be obvious.

4.Judge byrepparttar 142044 work, notrepparttar 142045 product. You may have a great new product that everyone’s going to want, or an old product that everyone already has, but with a new feature or something. Now, your first instinct in finding someone who’s going to write copy to sell this product is to find someone who, if you’re selling underwater titanium door hinges, has written copy for underwater steel or plastic door hinges. Yes, too many marketers think if a freelance copywriter has only written for X and not Y, that they can’t write for Y. This kind of thinking is misguided. Again, go back to No. 3 and look atrepparttar 142046 portfolio. Gaugerepparttar 142047 talent. If they did a great job communicating something about X, you can bet they’ll be able to dorepparttar 142048 same for Y. A freelance copywriter isn’t defined byrepparttar 142049 product. He is defined by how he writes about that product.

These guidelines, along with a little “buyer beware” mentality, will help you wieldrepparttar 142050 Internet asrepparttar 142051 powerful information tool it’s purported to be. You will find a good freelance copywriter.

Adam Barone is a freelance copywriter from the Boston area, who writes copy for such clients as The Timberland Company, Bank One, TJ Maxx, and other clients and ad agencies. Visit him at Subscribe his e-newsletter, CopyTHINK at ©Adam Barone 2005. All rights reserved. Online-only reprint rights granted as long as the article is published in its entirety, including links.


Written by M H Ahsan

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#4 Offer incentives: If you want people to forward your newsletter to colleagues or give referrals, offer something in return. Prepare a number of different white papers and offer them at different points inrepparttar subscription cycle. When someone subscribes torepparttar 141530 newsletter, give them a white paper. If they forwardrepparttar 141531 newsletter, offer another. If that forward results in a subscriber, send a thank you note and, if possible, something of value--be creative. And make surerepparttar 141532 newsletter promotes your off-line referral programs.

#5 Measure results: Don't forgetrepparttar 141533 importance of trackingrepparttar 141534 results of your e-newsletters. You have to know who's opening it and who's not, as well as what they're clicking on. If your readers are a good representation of your customer pool, you'll know what your customers care about--and what holds no interest. Share results withrepparttar 141535 sales team and base subsequent sales initiatives and customer contacts onrepparttar 141536 results.


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