Freelance Writers: How to Partner with Your Competition

Written by Melissa Brewer

Continued from page 1

2. Big Corporations

Big corporations either do their work in-house or hire an outside agency to implement their marketing and PR plans. They outsource because these agencies have more resources and good track records. These agencies have an account manager that delegates tasks to regular employees and freelancers.

How do you find them? If you are interested in PR or marketing work such as press release writing, brochure work, etc., check outrepparttar corporation's website and see what contact name is onrepparttar 129562 press release. Ifrepparttar 129563 press release lists an agency, you'll have a contact name to send your pitch letter to. You can also callrepparttar 129564 corporation's procurement office and flat-out ask what company handles their marketing, advertising, or PR work.

If you're interested in copywriting for a website, you can usually findrepparttar 129565 name ofrepparttar 129566 web design firm that handles a corporation's online presence through a search engine. Type inrepparttar 129567 company`s name (example: Timex) andrepparttar 129568 words "client list" into a search engine and see what you come up with. Then pitch your services accordingly.

3. Big Web Projects through Online Partnerships

If you're interested in becoming a service provider on a service- auction website or just breaking intorepparttar 129569 online industry, but you're not interested in paying a lot of fees, you may want to consider partnering with a web design firm or programming company that uses these websites for big contracts. You'll have to approach other independent contractors to do this and establish a good sense of trust. Online partnerships are becoming more popular, and more lucrative, as clients approach online marketplaces as a one-stop- shop. You'll want to have a signed contract in place and checkrepparttar 129570 client references for anybody you partner with.

Online partnerships can help retain customers; a programming firm can offer your user manual writing skills as part ofrepparttar 129571 software design package and a web design firm can include web content as a part of their web design package. Your skills partnered with another independent contractor can help saverepparttar 129572 client money and help their projects become seamlessly integrated.

The key to building long-lasting client relationships isrepparttar 129573 networking and follow-up. Once you've introduced yourself, you'll be able to get a feel for how your services fit in with these partnerships. If you see a big project that you don't qualify for, you can pass onrepparttar 129574 description to companies you are interested in partnering in. Most importantly, you'll be able to have a few professional relationships on hand for whenrepparttar 129575 going gets tough. And you'll be happy to know that you've transformed your competition into powerful allies that may also haverepparttar 129576 honor of writing your paycheck one day!

Melissa Brewer is a full-time freelance writer and author of The Writer's Online Survival Guide, available at She hosts a website for professional freelance writers and she publishes a free weekly newsletter, The Web Writing Buzz, featuring articles on freelancing, writing jobs and publishing news from around the web.

Web Writing's Evolution: The Web Content Market for Writers

Written by Melissa Brewer

Continued from page 1

Becauserepparttar web is evolving so quickly,repparttar 129561 type of content a website needs depends on their purpose or goal. Web sales copy, of course, is meant to produce sales. But if a website has sales copy alone, their users may get turned off. How do they level outrepparttar 129562 hype? They hire writers to write objective content such as articles and filler. Websites also understandrepparttar 129563 importance of interactivity; interactive elements allow readers and customers to get involved. Surveys and "talk back" features help establish a relationship with website visitors. In addition to these elements, website also haverepparttar 129564 goal of establishing an ongoing relationship with their users. Newsletters and discussion lists provide a quick reminder and a steady outreach to a website's target audience. Freelance writers create email content to fulfill this goal.

So, how big isrepparttar 129565 online content market?

"Huge!" says Rachel McAlpine, founder ofrepparttar 129566 Quality Web Content Club, ( "Creating and maintaining web sites is a team job that requires many areas of expertise." "My most successful work so far is a horoscope column, believe it or not," says Brandi Jasmine, a freelance writer and digital photographer. ( Does she think there is enough work to go around? "I do, definitely. Actually I think that repparttar 129567 `dot.bomb' has helped freelancers. I have had no trouble getting freelance work, it'srepparttar 129568 `full time jobs' that seem thin, few and far between. Portals and online publications are looking more to outsourcing and syndicated material as things get tight."

Looking Ahead - The Future of Web Writing Markets

Can you imagerepparttar 129569 web without decent writers? When I think of a web without professional writers, I often think of my well-meaning friends and neighbors who have often showed me their love poems and essays, eagerly asking me, "How much money can I get when I publish this?"

I try to imagine my old boss writing an online newsletter or my father writing sales copy. (Which could happen; Dad's an engineer and repparttar 129570 old boss a CEO --but I doubt you would want to read it ;-) I think back torepparttar 129571 days where term papers and transcripts were repparttar 129572 "free information" onrepparttar 129573 web.

Whateverrepparttar 129574 future of content is, I know thatrepparttar 129575 "free information" ofrepparttar 129576 olden days was free for a reason. The content writing of today pays well, andrepparttar 129577 content of tomorrow is promising. Asrepparttar 129578 web matures,repparttar 129579 duties of writers expand and solidify. There is a reason that a website's writing doesn't work or a newsletter can't get any subscribers. This is whererepparttar 129580 online content writer comes in. We're repparttar 129581 ones who will make it work.

"Web content writers need to know where we fit in, and make sure we have expertise in our own field. Inrepparttar 129582 end, all you need is three or four big clients," Rachel McAlpine says.

So, are you ready to go out and seek them?

*This article originally appeared in Web Writing Buzz Newsletter in April of 2000.

Melissa Brewer is a full-time freelance writer and author of The Writer's Online Survival Guide, available at She hosts a website for professional freelance writers and she publishes a free weekly newsletter, The Web Writing Buzz, featuring articles on freelancing, writing jobs and publishing news from around the web.

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