Freelance Copywriting Advice #1: Take the Scary Jobs

Written by Nick Usborne

Continued from page 1

I had never spoken to a crowd that large before. I had no idea what to do. I was terrified.

But I did it.

In hindsight, that first talk was not a great one. But it got me started. Since then I have spoken at dozens of conferences and given full day seminars to numerous companies.

Speaking has made me quite a bit of money, and has led to many copywriting jobs I would otherwise have never received. It has also helped establish me as an expert in my chosen field.

And I came so, so close to saying no.

How close? Probably not as close as I think. Looking back, I have always said yes torepparttar scariest challenges.

It's how you grow. It's how you find new opportunities. It's how you make your name as a copywriter worth doing business with.

Nick Usborne is a freelance copywriter, author and speaker. For more on making money as a freelance copywriter, visit his site, For more on developing your skills, read his review of this copywriting course byMichael Masterson.

Such a Tease

Written by Vincent Czaplyski

Continued from page 1

Obviously using a teaser marksrepparttar envelope as containing a commercial solicitation. This will insure it gets tossed unopened byrepparttar 136446 95% to 98% of recipients who have no interest in buying an airplane. But that's OK, because my goal isn't to convincerepparttar 136447 unconvinceable. I want to reachrepparttar 136448 real prospects,repparttar 136449 2% to 5% who could be inrepparttar 136450 market for this kind of product.

There are plenty of times when using a teaser is not appropriate. If you aren't sure to use one or not, you can always test. In that case, perform an A/B split test using a small part of your mailing list. Then, whichever version givesrepparttar 136451 better result is used when rolling outrepparttar 136452 complete mailing.

This article may be reprinted freely as long asrepparttar 136453 author's resource box is included andrepparttar 136454 article content is not changed in any way.

Copywriter and consultant Vincent Czaplyski is founder of, your online source for professionally written "industrial strength" resumes and cover letters guaranteed to land you an interview. Contact him at

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