Free eBook: Business Domain Names

Written by Steve Baba

Continued from page 1
The key to havingrepparttar most trademark protection is to choose an unrelated, arbitrary word. Descriptive words, such as fast, are unlikely to earn much trademark protection. Instead of fast, it may be possible to use a suggestive name such as jet, rocket, or race. With 10,000 good, short, easy-to-spell dictionary words, it is always possible to find one for a few thousand dollars. Shorter four or five character dictionary words are more expensive. Three character dictionary words are extremely expensive. Coined or fanciful words are words such as Exxon or Kodak that had no prior use. In theory, coined words arerepparttar 108289 best from a trademark-legal point of view, since no one has usedrepparttar 108290 word before. Ideally, a coined word is totally new and unrelated to any other word. But, memorability requires a short name, which has led to a number of similar coined names such as Duron, Enron, and Micron, which diminishesrepparttar 108291 legal advantage, since confusion is possible. LexIs sued LexUs. Whilerepparttar 108292 legal protection is not perfect,repparttar 108293 legal protection is consideredrepparttar 108294 strongest of any category. But from a marketing point of view since no one has usedrepparttar 108295 word, coined words may be as difficult to remember as nonsense syllables. With a supply of thousands if not tens of thousands of short, coined words, it is always possible to find one for a few thousand dollars or less – often free. Because ofrepparttar 108296 lack of trademark protection for generic names,repparttar 108297 lack of distinctiveness, andrepparttar 108298 cost of many generic domain names, many businesses have used a “generic plus” or “modified generic” naming strategy. A prefix, suffix or second word can be added torepparttar 108299 generic name. Examples of this are Carmax, CarMart, eCars, CarDepot, CarOne and CarLand. This works ifrepparttar 108300 generic word, such as car, is short. Longer generic names, such as, can be too long. But many ofrepparttar 108301 longer generic words have common abbreviations. For example, computer is often abbreviated “comp” as in CompUSA. Software is often shortened to “soft” or “ware” in names. Tech is a common abbreviation for technology, overused in names. These names range from virtually generic,, to nearly coined,, with descriptive, suggestive and arbitrary second-words in-between. Sincerepparttar 108302 generic word lacks any trademark protection,repparttar 108303 trademark strength depends onrepparttar 108304 trademark strength ofrepparttar 108305 “plus” part ofrepparttar 108306 name. The generic plus strategy is often an attempt to haverepparttar 108307 benefits from both a generic and a distinctive name, but may haverepparttar 108308 problems of both if one is not careful. At worst, it could infringe on someone's trademark based onrepparttar 108309 second word such as CarsRus or CarBay. The generic part ofrepparttar 108310 word is usually trademark safe. Another strategy is to use two unrelated words in a name. Examples of two unrelated words are and The two unrelated words strategy differs fromrepparttar 108311 generic-plus strategy in that neither word is related torepparttar 108312 generic product. Technically red is related to envelope by being an adjective, but neither word is closely related torepparttar 108313 product or service being sold. The main advantage to this method, two unrelated words, is that it’s cheap and often free. With 30,000 single words, there are 900 million combinations of two single words (30,000 x 30,000). The main disadvantage is that two unrelated words are twice as difficult to remember as one. Two words that are commonly related to each other such as “happy birthday” or “hot wire” are easier to remember, but rare and may be as expensive as single words. From a trademark viewpoint, it could be twice as risky. It could infringe on someone's trademark based on eitherrepparttar 108314 first or second word. If you are selling computers, either Red Computers or Dog Computers could consider trademark action against you. The entire book can be read at

Steve Baba has a Ph.D. in Economics and ebusiness experience. The ebook on domain names is available at, for free.

8 Tips for Choosing a Domain Name

Written by David Cooper

Continued from page 1

7) Search for Deleted Domain Names: Domain names that were once registered but have expired turn up every day. With some research you might be able to find one of these names that would be a good fit for your business. You can search for deleted domains at

8) Check for Trademarks. You should do this before registering your domain name. Search as many existing trademarks as possible and look for possible conflicts. Obviously you want to choose a name that is unlikely to cause you any legal problems. Trademark research can be done atrepparttar following sites:

U.S Patent and Trademark Office -

Thomas Register -

The Trademark Association -

Nameprotect -

If you need help with researching your domain names tryrepparttar 108288 following websites:

1) Nameboy -

2) GoDaddy -

Both Nameboy and GoDaddy are well-known registrars and will allow you to search for and register domain names.

You can register a domain name today for less than it costs for a nice lunch. There is really no reason not to put forthrepparttar 108289 effort and money to register a domain name that you can begin building your online presence with.

Your domain name is your first chance to build credibility with your visitors. Keep in mind that you never get a second chance to make a great first impression.

Remember, choosing your domain name is one ofrepparttar 108290 most important first steps you will take in building your online presence. Make it a step forward. Happy Hunting!

David Cooper is the editor of the 1Source-WebMarketing Newsletter. David specializes in helping people with their internet marketing efforts by offering real world tips and strategies. Subscribe to his FREE newsletter at:

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