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Remember, each Profit Center needs to be more than just a pitch. I must warn you... you can do all of above and STILL fail at creating Profit Centers that go ka-ching. How?
Imagine, a man wants to get married. A friend tells him to start on road to marriage by simply finding a nice woman and asking her for a date.
Will this work? It CAN, but you and I both know there are many factors that make a difference...
WHO he asks, WHEN he asks, HOW he asks, WHERE he asks, and WHAT he says
All this makes a difference to him (and her) and it makes a difference to you when you're building Profit Centers. Profit Centers need marketing finesse. You may remember Beta videotapes. It was a superior video format, but it failed because it wasn’t marketed as well as VHS.
CONSIDER THIS WHEN BUILDING NEW PROFIT CENTERS
WHO you make offer to - are they a good match for product or service? If they are not in market for what you offer, it's very unlikely they will buy.
WHAT offer you make - will this offer make a difference for your clients or do they feel like you're pitching them for your own benefit?
WHEN you make your offer to them. Before they buy hosting? After they buy hosting? Once their site is live?
WHERE will you make offer - on your website or in an email? Either can be successful. WHAT will you say? This is crucial. You can have a useful product or service and still may not make sales.
What you say makes a huge difference. Use poor copywriting and people will click away from your offer like water jumping off a hot skillet. Great copywriting can inspire people to GO FIND THEIR WALLETS. That's level of copywriting you want - compelling.
To start building your Profit Centers, test your offer on a group of clients. See if it sells, and if not, analyze why not. Edit your Profit Center until it consistently helps your clients and brings your website hosting business more money.
Resource: Author and Marketing Specialist Raynay Valles produces New Profit Centers for website hosting businesses - upsells, mini-courses and resource pages, customized for your business and complete with proven copywriting. Just plug in and start profiting. For more information email her at email@example.com