Freebies and Classifieds: Not exactly best source for web traffic, but why not use more reputable free sites. I wouldn’t go crazy and submit to every free service out there if you think that’s going to be your main source of traffic, because it won’t work. It’s only worth it as another avenue along with your overall marketing plan. A few hits from these freebies is better than no hits at all. Be very selective and smart about which ones you decide to go with.

Exchange Banners: Exchanging banner impressions with other sites or within a network; which means you will place their banners on your site while they will use your banners on theirs. So, no money changes hands since you’re both doing favor of allowing banners to be exhibited at same amount of time to get visibility. Just make sure that it’s writing that you will show banner for an ‘x’ amount of time and do check their site to make sure that your banner is actually there being shown. Don’t assume that it’s there; always follow up by viewing sites you’ve agreed to do a banner exchange.

Don’t Forget Sig File: A short message that you include at end of all your email messages, which should contain a description of your website and services or products. A catchy slogan or something in a few words that describes what your company is all about is a good thing for visitors to remember.

Well, here are a few ways to start getting visitors to your website. All these methods are free and you can start these great marketing tactics to improve your traffic numbers.

Banner ads continue to be internet’s most widely used form of advertising and use of ‘rich media’ in banners has improved impact and given a fillip to usage of banners. For those who use traditional media forms like TV, Radio or Print ads, use of Internet banners increases brand visibility and provides response capabilities through click-throughs. To quote from a Forrester Research report “Online advertising can boost brand impact at 60% less cost than piling on more offline ads -- under right conditions. Marketers should use new technologies to plan an online/offline mix to increase brand impact”.

For those who cannot afford mass media or consider their products too niche for traditional media, Internet banners can help establish brand name recognition. For such advertisers who depend mainly on Internet to create brand awareness, key lies in placing their banners within website environments with focused and relevant content.

When customers view a company’s banner ads, whether they click through or not, it adds to overall brand building activity and brand recall at a low cost. There is a tendency to run banner ads as short-term campaigns of 4-8 weeks but it takes longer for a banner campaign to establish a brand. Brand building on Internet has to be a sustained effort just like in case of traditional media but you could adopt a strategy of regularly refreshing and changing your banner ad content. This will ensure that you keep brand top-of-mind as well as renew interest with fresh copy/visuals.

The banner space is evolving in terms of sizes, location on page, interactive capabilities and audio-visual delivery. If you capitalize on these developments early in game before all Internet marketers wake up to it, forerunner advantage and element of surprise will be yours and you can establish your brands quickly and effectively.