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That means a $10 item couldn't cost more than $.10 a click or a $37 item couldn't cost more than $.37 a click.
#3 ~~ I determine who my audience is and write my ads and choose my keywords accordingly. For example, a lot of products include resell or master resell rights. If you look at sales web page included, you'll see that is seen as a selling point. But I never mention that in my Google ads. Instead, I choose to sell to people for whom product would be useful by itself. I've even rewritten sales page copy to remove most resell rights information and instead emphasize usefulness of product itself. Plus, when I include bonuses, I only include those bonuses that enhance product.
#4 ~~ I set an initial budget and time period that I will give ad in which to make money. I know that I probably won't get my ad worded perfectly right off and will need to tweak it before I start attracting right type of buyer and start making sales. But I can't tweak ad until I start advertising and see statistics that Google provides. Depending on product price, I will give myself 2-3 weeks to maximize ad.
Rule of Thumb: ALWAYS put price of your product in your Google ad.
You don't want just anyone clicking on your ad because each click costs you money. You want to let people know up front that you are selling something and for how much. They won't click if they aren't willing to spend that or if they don't think they can get something for free.
#5 ~~ I always quit when I determine by results that product is no longer selling sufficiently to justify my continuing to pay Google. I never assume that things will pick up after my cutoff point.
Rule of Thumb: Once I stop selling 2 items per week, I quit selling item.
The first sale is to cover price of ads. The second sale is to cover other costs as well as give me a profit. If there's no profit, there's no point in advertising.
[By way, you have option of your ads showing up just on Google search results or also on people's websites. I've found I generally do better just advertising on Google, but it depends on what you're selling.]
Conclusion: It can be hard for people to quickly break into reselling world, even with a great product, without a large mailing list or a website with lots of traffic. Using Google AdWords can seriously level resell playing field and help *you* make a profit!
About the Author: Kendall Simmons of Reselling4Profit.com, the largest resellers membership site on the web, has been making money online since 1996. Her Reselling4Profit Newsletter contains practical how-tos and step-by-steps designed to help you make a *PROFIT* online. Each issue also includes at least one free quality download that you can sell, use or give away. Subscribe at http://Reselling4Profit.com/newsletter.html