5. Recruit and train affiliates - autoresponder is a perfect tool for educating and motivating your subscribers. They get more info with each new message, and you increase your web site credibility.

6. Ask for feedback from your clients - make it a usual practise to ask your clients once a month what they need from your web site. You do not even imagine how many good ideas they will give you for free.

7. Minimize refunds - when your customer gets more and more info that explains real benefits and advantages of offer bought from your web site, this client has less and less desire to ask money back.

WHAT FEATURES SHOULD A GOOD AUTORESPONDER HAVE?

You can use maximum profits from marketing potential of autoresponder, only when this autoresponder has following features:

- you can get unlimited number of autoresponders; - you can add new autoresponders or edit existing ones; - you can choose and set up mailing list to save subscribers of your autoresponder (the system will save new subscribers to any mailing list you wish); - you can program autoresponder by days, scheduling to send its messages way you wish; - you can make autoresponder messages in TXT and HTML formats, and add attachments to them (audio or even vide files); - you can use a huge collection of macros elements to highly personalize your autoresponder messages; - you can get full statistics about sent messages, new subscribers, unsubscribed users of autoresponder; - you can import and export subscribers to any base, or save them in a separate file.

When autoresponder has these features, you can easily turn a simple subscription process into a new source of loyal clients on your web site.

The benefits of using autoresponder are evident: you do not visitors from your web site, you grow your base of subscribers and clients, you can motivate your subscribers and client to get more targeted for your offers. Plus, autoresponder automates whole process of gathering names and emails from your subscribers, saving them into a database, emailing them under set delivery schedule, transferring clients from one base to another, etc.

So, if you do not have autoresponder on your web site, you are losing your profits. Think it over...