Free Tools For Home Business Entrepreneurs

Written by Chris Ellington

Continued from page 1

Web Site Promotion - blogging ( Blogger is Google’s blogging tool. It’s free, easy to set up, and gets your site indexed by search engines (all of them, not just Google) faster than you can believe. If you want to increase your search engine positioning, forget all that SEO stuff, start blogging today. In a world where “Content is King!”, a blog provides you a platform to provide constantly changing, completely interesting and relevant content to your web visitors. It gives them a reason to come back, you form a relationship with them by providing good quality information, and you increase your conversion rate, resulting in more subscribers and more sales.

Web Site Promotion – marketing ( I’m notrepparttar first person to tell you that article marketing isrepparttar 146024 number one method of driving targeted traffic to your website. Writing articles for others to publish is free advertising and you should do as much of it as you can. The problem isrepparttar 146025 dreadfully tedious process of article submission. Article Marketer took that off my plate. Their free service sends articles to over 2000 people to be published in ezines and newsletters, and they have a paid version that gets to over 50,000 people. It works – after all, you’re reading this article, aren’t you?

These tools are free forrepparttar 146026 asking. You can't beatrepparttar 146027 price, and your results will skyrocket as you improverepparttar 146028 look and feel of your website and spreadrepparttar 146029 word about your business.

Chris Ellington gives effective and easy to implement marketing strategies to small business owners and home business entrepreneurs. His Simplified Selling System has been a favorite of salespeople around the world. Get your free marketing strategies at

Advertising Your Home Business With Pay Per Click Can Be Risky

Written by Kirk Bannerman

Continued from page 1

The incentives for click fraud have increased along withrepparttar money devoted to search engine advertising. Advertising on search engines has turned into a fast-spreading craze as more and more marketers have realized substantially higher returns on search engine ads than on more traditional marketing campaigns conducted through print media.

Most pay per click advertisers set a spending limit and oncerepparttar 145982 spending limit is reached,repparttar 145983 ads cease to appear inrepparttar 145984 search results. Click fraud is a very unethical competitive tactic where someone repeatedly clicks on a competitor's ad untilrepparttar 145985 spending limit is reached andrepparttar 145986 ad then disappears fromrepparttar 145987 search results. It seems that it's only a matter of time before some advertisers become so exasperated with click fraud that they file a class-action lawsuit against a major search engine.

The success of search engine advertising has substantially raised prices that advertisers pay for top spots. Unfortunately, these higher prices have turned click fraud into a dark little industry of its own. Some crooks have hired cheap overseas contractors to just sit in front of computers and constantly click on targeted ads and others are developing sophisticated software to help automate and conceal click fraud.

If you use pay per click advertising it would be wise to carefully monitor your traffic to determine if you arerepparttar 145988 victim of click fraud. In any event, it's probably safe to say that pay per click advertisers are going to have to accept a certain level of click fraud as just a cost of doing business.

Kirk Bannerman operates his own successful home based business and also coaches others seeking to start their own home based business. For more information visit his website at Proven Work At Home Business

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