You manage program using a simple card reader hooked to a personal computer at your dealership running our software. For an average auto dealership, start-up cost of buying system and operating it for one year is less than $2 per car sold that year.

That’s what card does. Here’s what it does for you.

Please read brochure I’ve enclosed for compelling specifics. You use Sharpe AutoCards card to:

1. Close more sales by beating competitors’ discounts

2. Boost your service department revenue and repeat business

3. Multiply your accessories department revenue

4. Retain customers for years after sale

5. Attract potential customers and increase traffic in your showroom

6. Increase referral business

7. Increase revenue on back end

8. Promote brand awareness of your dealership

The Sharpe AutoCards system is up to five times less expensive than competing offerings. Plus, you pay no transaction fees and you don’t have to buy any annual maintenance contracts. I call that a win-win-lose proposition for you, your customers and your competitors.

Use your card today to receive free coffee and donuts for four.

The gift card you are holding in your hand has been pre-loaded with $10 worth of coffee and donuts. Get a first-hand demonstration of how card works by inviting me to your showroom for a complimentary consultation about Sharpe AutoCards system. Hand me your gift card, I’ll swipe it, process your transaction, and hand over your free coffee and donuts. Like gift cards you’ll use one day, this one can only be redeemed at place of business on card, which is to say, Tri-City Chev-Olds.

When is a good time for us to get together for coffee and a chat at your showroom? Call me at 123 456-7891 today and let’s set up an appointment.

Yours sincerely,

[signature in blue ink]

Brad K Phillips, Director, Sales

Sharpe AutoCards

© 2005 Sharpe Copy Inc. You may reprint this article online and in print provided links remain live and content remains unaltered (including "About author" message).

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ABOUT THE AUTHOR

OFFER
You are offering same thing that your competitors are offering
Your offer is not specific
Your offer is not exclusive
Your offer is not relevant
Your offer is not valuable
Your offer is not unique
Your offer is not useful

CALL TO ACTION
You do not ask for order
You ask for order, but too late in your letter
You conclude by saying, “If you have any questions, don’t hesitate to contact me”
You give too many ways to respond—or not enough

REPLY DEVICE
Your reply device is too cluttered
You do not tell prospects what to do to buy your product or service
Your reply device is not postage-paid

TIMING
You are mailing at wrong time of year
Your letter is arriving on wrong day of week
You are mailing too often, so prospects ignore you
You are not mailing often enough, so prospects do not remember you

© 2005 Sharpe Copy Inc. You may reprint this article online and in print provided links remain live and content remains unaltered (including "About author" message).

About the author